Marketing Strategy Project
Marketing Strategy Project
What follows are questions to be used as a guide in developing your marketing project. Remember, these questions are only a guide to direct your thinking. Embellish upon the information you include in your project as you see appropriate to present a convincing and effective project plan. 1. Your Company * What is the name of your company? * What is the mission statement of your company? 2. Your Product * What are the physical characteristics of your good or service? * What is the brand name for your product and what is its trademark? * How is your product packaged? * What are the benefits of your good or service? * What distinct competitive advantage does your product have? 3. Your Customers * Who is (are) your target market(s) for your product? Describe them in terms of demographics, psychographics, geography, or other factors that are pertinent to your product and its benefits. * Why are these consumers considered to be the best prospects for your product? * What are their buying habits? * What do you know about their media preferences? Price/value attitudes? Lifestyles? * Is (are) your target market segment(s) growing, stable, declining? 4. Your Industry and Competition * What industry are you in? * Describe your competition (direct and indirect) * Who are your major competitors (defined in terms of sales volume, market share, number of outlets, etc.) * What advantage(s) do your competitors have over you? * What advantage(s) do you have over your competitors? 5. Your SWOT (Strengths, Weaknesses, Opportunities, Threats) * Internal Strengths? * Internal Weaknesses? * External Opportunities? * External
What follows are questions to be used as a guide in developing your marketing project. Remember, these questions are only a guide to direct your thinking. Embellish upon the information you include in your project as you see appropriate to present a convincing and effective project plan. 1. Your Company * What is the name of your company? * What is the mission statement of your company? 2. Your Product * What are the physical characteristics of your good or service? * What is the brand name for your product and what is its trademark? * How is your product packaged? * What are the benefits of your good or service? * What distinct competitive advantage does your product have? 3. Your Customers * Who is (are) your target market(s) for your product? Describe them in terms of demographics, psychographics, geography, or other factors that are pertinent to your product and its benefits. * Why are these consumers considered to be the best prospects for your product? * What are their buying habits? * What do you know about their media preferences? Price/value attitudes? Lifestyles? * Is (are) your target market segment(s) growing, stable, declining? 4. Your Industry and Competition * What industry are you in? * Describe your competition (direct and indirect) * Who are your major competitors (defined in terms of sales volume, market share, number of outlets, etc.) * What advantage(s) do your competitors have over you? * What advantage(s) do you have over your competitors? 5. Your SWOT (Strengths, Weaknesses, Opportunities, Threats) * Internal Strengths? * Internal Weaknesses? * External Opportunities? * External