Marketing Strategy Toyota
Executive Summary
The world is change from time to time, the demand of market become so different from day to day. Toyota Motor Corporation has been developing sharply to meet the demands of their market. With the information was collected from Toyota Motor Corporation, this report provide the company’s strategy, mission, vision, market that has been assisting Toyota was be a success global organization.
This paper is aim to study and analysis the current marketing strategies adopt by Toyota Motor Corporation. The author also explains in detail on Totoya’s current internal and external situational analysis and market program such as product strategy, price strategy, location strategy and promotion strategy that adopted by Toyota.
In this report, the Author also makes analysis on market segmentation, targeting and positioning adopted by Toyota. Besides that, the author also recommended objectives and goals of Toyota using SMART principals and recommend on the strategies and programs of Toyota.
PART 1
1.0 Introduction
A strategy is a long term plan that integrates the organisation’s objectives. Whereas, marketing strategy is a marketing plan which designed to achieve organisation’s marketing objectives with strategic marketing plan which explained in detailed on the marketing research and developing a marketing mix to delight customers. Therefore, every organisation needs to have clear marketing objectives because strategic plan help the organisation to achieve goals. (Business Case Studies, 1995-2013)
2.0 Company Background
Toyota founded by Kiichiro Toyoda on 28th August 1937 is one of the world’s largest automobile manufacturers company and is headquartered in Toyota City, Aichi, Japan. Toyota had about 64 production facilities worldwide, despite with apparent diversity, 60% of production still occurs in Japan, 15% in North America, 11% in Asia and 8% in Europe. Every sector face with strong competitors in the market, for Toyota, the
The world is change from time to time, the demand of market become so different from day to day. Toyota Motor Corporation has been developing sharply to meet the demands of their market. With the information was collected from Toyota Motor Corporation, this report provide the company’s strategy, mission, vision, market that has been assisting Toyota was be a success global organization.
This paper is aim to study and analysis the current marketing strategies adopt by Toyota Motor Corporation. The author also explains in detail on Totoya’s current internal and external situational analysis and market program such as product strategy, price strategy, location strategy and promotion strategy that adopted by Toyota.
In this report, the Author also makes analysis on market segmentation, targeting and positioning adopted by Toyota. Besides that, the author also recommended objectives and goals of Toyota using SMART principals and recommend on the strategies and programs of Toyota.
PART 1
1.0 Introduction
A strategy is a long term plan that integrates the organisation’s objectives. Whereas, marketing strategy is a marketing plan which designed to achieve organisation’s marketing objectives with strategic marketing plan which explained in detailed on the marketing research and developing a marketing mix to delight customers. Therefore, every organisation needs to have clear marketing objectives because strategic plan help the organisation to achieve goals. (Business Case Studies, 1995-2013)
2.0 Company Background
Toyota founded by Kiichiro Toyoda on 28th August 1937 is one of the world’s largest automobile manufacturers company and is headquartered in Toyota City, Aichi, Japan. Toyota had about 64 production facilities worldwide, despite with apparent diversity, 60% of production still occurs in Japan, 15% in North America, 11% in Asia and 8% in Europe. Every sector face with strong competitors in the market, for Toyota, the
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