Marketing Syllabus
MKTG.UB.0001: INTRODUCTION TO MARKETING
Prof. Adam Alter
Fall 2014
Welcome to Introduction to Marketing. I look forward to meeting you at our first class on
Wednesday Sept. 3, 2014, and getting to know you during the semester. Here is the preliminary course syllabus. Almost all of the details you need are here except for the dates for the three guest speakers, which are still being determined. If you have the time, you may want to read it before class starts. It contains helpful information on the course objectives, what you will learn in the course, your responsibilities, how the course is conducted, and the course assignment. You might also want to complete the Personal Information Form at the end of the syllabus, which helps me get to know you.
The text for the course is:
R. Kerin, S. Hartley & W. Rudelius, Marketing, 12th edition, Irwin/McGraw-Hill. The 12th edition is the latest edition, and the good news is that it is cheaper than the previous edition.
The NYU Bookstore is selling the regular hardback version of the textbook. McGraw-Hill also sells a loose-leaf version that you can put in your own binder, and an eBook version, which has a timed, 180 day subscription, for lower prices. The eBook version allows you to search the entire book, print out pages you need, and highlight, make notes, and share them with your classmates.
You can get information about the eBook at www.CourseSmart.com and at http://textbooks.vitalsource.com. We will have three guest speakers in the class this semester. These sessions, which are for all of the sections of Core Marketing, will be held from 12:40 – 1:40 in Paulson Auditorium on the UC level of Tisch. As of this writing we are still setting times for the speakers. Please not that three class sessions are canceled to accommodate the sessions for the three guest speakers.
The case packet will be available at the Bookstore soon after class begins.
Have a good remainder of your vacation, and I look forward to seeing you on Sept.
Prof. Adam Alter
Fall 2014
Welcome to Introduction to Marketing. I look forward to meeting you at our first class on
Wednesday Sept. 3, 2014, and getting to know you during the semester. Here is the preliminary course syllabus. Almost all of the details you need are here except for the dates for the three guest speakers, which are still being determined. If you have the time, you may want to read it before class starts. It contains helpful information on the course objectives, what you will learn in the course, your responsibilities, how the course is conducted, and the course assignment. You might also want to complete the Personal Information Form at the end of the syllabus, which helps me get to know you.
The text for the course is:
R. Kerin, S. Hartley & W. Rudelius, Marketing, 12th edition, Irwin/McGraw-Hill. The 12th edition is the latest edition, and the good news is that it is cheaper than the previous edition.
The NYU Bookstore is selling the regular hardback version of the textbook. McGraw-Hill also sells a loose-leaf version that you can put in your own binder, and an eBook version, which has a timed, 180 day subscription, for lower prices. The eBook version allows you to search the entire book, print out pages you need, and highlight, make notes, and share them with your classmates.
You can get information about the eBook at www.CourseSmart.com and at http://textbooks.vitalsource.com. We will have three guest speakers in the class this semester. These sessions, which are for all of the sections of Core Marketing, will be held from 12:40 – 1:40 in Paulson Auditorium on the UC level of Tisch. As of this writing we are still setting times for the speakers. Please not that three class sessions are canceled to accommodate the sessions for the three guest speakers.
The case packet will be available at the Bookstore soon after class begins.
Have a good remainder of your vacation, and I look forward to seeing you on Sept.