Marketing Technology Trends for 2013
This is a marketing reference document.
I did not write this. http://blog.net-results.com/marketing-tech-trends-2013/ Marketing Technology Trends for 2013
By Cherish Edwards
A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology innovation. And the industry is responding. The 2013 SoDA’s Digital Marketing Outlook (DMO) survey results have been released and the findings are exciting for digital agencies. In today’s blog, we take a look at these newly released digital agency trends and find out what impact they’ll have in the coming year.
Experiential Data
Agencies are noticing that clients are bypassing traditional marketing for highly personalized marketing experiences. It’s not enough to know the prospect’s name, todays savvy brands are requiring personalized and aggregated experiential data to provide feedback, messaging, and content, that is über targeted at that individual directly. This growing sophistication of client-side digital marketing is requiring deeper levels of participation from agencies. Agencies are ramping up their technical capabilities, education initiatives and internal innovation activities. This trend is expected to create a significant shift in client agency engagement paradigms for 2013 and beyond.
In-Sourcing
Digital Agencies are also being tapped to help their clients do more with less by providing them with high value “in-sourced” expertise. An in-sourced expert is the client’s go to, on-site, resource who is backed by indigenous knowledge, agency asset repositories and the extensibility that comes with a repeatable process. Agencies are finding themselves in the unique position to provide staff members to their clients that become part of the client fabric (and a trusted advisor) and are dramatically revising the retainer model. Agency
I did not write this. http://blog.net-results.com/marketing-tech-trends-2013/ Marketing Technology Trends for 2013
By Cherish Edwards
A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology innovation. And the industry is responding. The 2013 SoDA’s Digital Marketing Outlook (DMO) survey results have been released and the findings are exciting for digital agencies. In today’s blog, we take a look at these newly released digital agency trends and find out what impact they’ll have in the coming year.
Experiential Data
Agencies are noticing that clients are bypassing traditional marketing for highly personalized marketing experiences. It’s not enough to know the prospect’s name, todays savvy brands are requiring personalized and aggregated experiential data to provide feedback, messaging, and content, that is über targeted at that individual directly. This growing sophistication of client-side digital marketing is requiring deeper levels of participation from agencies. Agencies are ramping up their technical capabilities, education initiatives and internal innovation activities. This trend is expected to create a significant shift in client agency engagement paradigms for 2013 and beyond.
In-Sourcing
Digital Agencies are also being tapped to help their clients do more with less by providing them with high value “in-sourced” expertise. An in-sourced expert is the client’s go to, on-site, resource who is backed by indigenous knowledge, agency asset repositories and the extensibility that comes with a repeatable process. Agencies are finding themselves in the unique position to provide staff members to their clients that become part of the client fabric (and a trusted advisor) and are dramatically revising the retainer model. Agency