Marketing Term Exam
Read carefully the definitions and write the correct number in the term.
Terms
1. What is retailing? _______
2. What is a wholesaler? _________
3. What are single/limited line stores?_______
4. What is a specialty shop?_________
5. What are supermarkets?_________
6. Grocery stores with self service and a wide assortment _________
7. What are supercenters?________
8. What makes a strong brand?__________
9. What are product/brand managers?__________
10. What are warehouse retailers?__________
11. What is a corporate chain?__________
12. What is behavioral loyalty? ___________
13. What is a franchise operation? ___________
14. What are department stores?____________
15. What are line extensions? _____________
16. What are brokers?___________
17. What is brand equity?__________
18. What is brand valuation?_________
19. What are some desirable qualities in a brand name?__________
20. Mass-merchandising concept___________
21. What are the four brand sponsorship options?_________
22. What is a brand extension?_________
23. What is multibranding?___________
24. What is a brand?__________
25. What are 3 types of brands? (5 things)_______
26. Describe some brand management challenges.(4 things)_________
27. What are 4 steps to creating a strong brand?_________
28. What are depth and breadth of brand awareness?___________
29. Breadth- range of purchase and usage situations where brand comes to mind_______
30. The main methods of promotion are:_________
Definitions
1. In charge of SPECIFIC products (promotion)
2. All activities involved in the sale of products to final customers
3. Several departments are line mini-limited line stores
4. Sell certain lines of products rather than a product assortment
5. Retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets
6. Carry ALL routinely purchased products plus food
7. Sell at a discounted or bulk rate for an annual membership fee
Terms
1. What is retailing? _______
2. What is a wholesaler? _________
3. What are single/limited line stores?_______
4. What is a specialty shop?_________
5. What are supermarkets?_________
6. Grocery stores with self service and a wide assortment _________
7. What are supercenters?________
8. What makes a strong brand?__________
9. What are product/brand managers?__________
10. What are warehouse retailers?__________
11. What is a corporate chain?__________
12. What is behavioral loyalty? ___________
13. What is a franchise operation? ___________
14. What are department stores?____________
15. What are line extensions? _____________
16. What are brokers?___________
17. What is brand equity?__________
18. What is brand valuation?_________
19. What are some desirable qualities in a brand name?__________
20. Mass-merchandising concept___________
21. What are the four brand sponsorship options?_________
22. What is a brand extension?_________
23. What is multibranding?___________
24. What is a brand?__________
25. What are 3 types of brands? (5 things)_______
26. Describe some brand management challenges.(4 things)_________
27. What are 4 steps to creating a strong brand?_________
28. What are depth and breadth of brand awareness?___________
29. Breadth- range of purchase and usage situations where brand comes to mind_______
30. The main methods of promotion are:_________
Definitions
1. In charge of SPECIFIC products (promotion)
2. All activities involved in the sale of products to final customers
3. Several departments are line mini-limited line stores
4. Sell certain lines of products rather than a product assortment
5. Retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets
6. Carry ALL routinely purchased products plus food
7. Sell at a discounted or bulk rate for an annual membership fee