Preview

Marketing Term Exam

Good Essays
Open Document
Open Document
639 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Term Exam
Read carefully the definitions and write the correct number in the term.
Terms
1. What is retailing? _______
2. What is a wholesaler? _________
3. What are single/limited line stores?_______
4. What is a specialty shop?_________
5. What are supermarkets?_________
6. Grocery stores with self service and a wide assortment _________
7. What are supercenters?________
8. What makes a strong brand?__________
9. What are product/brand managers?__________
10. What are warehouse retailers?__________
11. What is a corporate chain?__________
12. What is behavioral loyalty? ___________
13. What is a franchise operation? ___________
14. What are department stores?____________
15. What are line extensions? _____________
16. What are brokers?___________
17. What is brand equity?__________
18. What is brand valuation?_________
19. What are some desirable qualities in a brand name?__________
20. Mass-merchandising concept___________
21. What are the four brand sponsorship options?_________
22. What is a brand extension?_________
23. What is multibranding?___________
24. What is a brand?__________
25. What are 3 types of brands? (5 things)_______
26. Describe some brand management challenges.(4 things)_________
27. What are 4 steps to creating a strong brand?_________
28. What are depth and breadth of brand awareness?___________
29. Breadth- range of purchase and usage situations where brand comes to mind_______
30. The main methods of promotion are:_________
Definitions
1. In charge of SPECIFIC products (promotion)
2. All activities involved in the sale of products to final customers
3. Several departments are line mini-limited line stores
4. Sell certain lines of products rather than a product assortment
5. Retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets
6. Carry ALL routinely purchased products plus food
7. Sell at a discounted or bulk rate for an annual membership fee

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing 477 Exam 2

    • 3158 Words
    • 13 Pages

    * Example: Burger King, feat. Herb, in the ad he was Herb the Nerd because he’d never been to BK before; he was so excited for all the products BK offered. If someone saw Herb the Nerd in the local BK- you won something (This is LOUCEY). Now 20 years have past, and someone wants something similar…bad!…

    • 3158 Words
    • 13 Pages
    Satisfactory Essays
  • Good Essays

    Marketing: Study Questions

    • 6259 Words
    • 26 Pages

    Schumpeterian welfare creation and economic growth comes from a new product that works far better than the old product it replaced. a) True b) False…

    • 6259 Words
    • 26 Pages
    Good Essays
  • Good Essays

    In this report I would select McDonald’s Co. to review their marketing plan, and then determine their strategies and tactics that relate to the company’s stakeholders implementation roles.…

    • 1127 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Porter’s Five Forces relate to the competitive forces and their relative influence in the national chain retail department store industry:…

    • 1441 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Marketing 3000 Exam 1

    • 1748 Words
    • 7 Pages

    This is a study guide for exam one, which consists of 67 multiple choice questions. This guide is a general framework of questions that will be asked. Please read all textbook material frequently and repeatedly. Please study all presentation slides frequently and repeatedly. Please attend all lecture discussions and take good written and mental notes. The exam assesses the ability to synthesize knowledge and this comprehension requires significant and rigorous preparation. Assume the format for the exam is fill-in-the-blank or short-answer so that preparation is thorough. Please study daily and weekly to retain knowledge. Avoid memorizing a large amount of information at once just before the exam.…

    • 1748 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Customers will be more willing to respond to price reductions on items they perceive as having a higher value (value increases with decreased price or increased perceived benefit). Also, not all supermarket…

    • 2336 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    (Repeat last three rows if SLG is for more than one instance or delete last three rows if there is no instance. Please delete this instruction)…

    • 8840 Words
    • 36 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Coursework

    • 658 Words
    • 3 Pages

    What's the best way to price competitively for Twin Star? "The closer together these are, the greater the competition." (http://www.entrepreneur.com/article/223816) The reason why we have choose this strategy it allows Twin star to be more motivated to have good customer base and have guaranteed profit.…

    • 658 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Exam 1 Study Guide

    • 4332 Words
    • 18 Pages

    * At least 2 parties involved, Something of Value, Communication and delivery, freedom to accept or reject, and desire to deal with other party…

    • 4332 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Exam 3

    • 3727 Words
    • 15 Pages

    Which of the following is not one of the variables used by customers to evaluate service quality?…

    • 3727 Words
    • 15 Pages
    Satisfactory Essays
  • Best Essays

    Concept Proposal Report

    • 2612 Words
    • 11 Pages

    With respect to the modernized lifestyle, more and more city residents are suffering from sub-health. To avoid the sequence of sub-health, conscious consumers demand more natural and healthier products. Innocent is a remarkable brand of healthy food. It is marked by the pure fruits ingredients and has become the market leader of fruit smoothies. Innocent targets young professionals and Innocent smoothies are popular as healthy drinks at lunch. However, from the target’s consideration, healthy drinks can’t fulfil their psychological needs namely stress release and inspiration. Based on recent research, a quarter of workers feel stressed a lot of time. Those in the £15,500-24,999 income bracket are particularly worried (Mintel, 2009). It means that there is a large, potential demand of stress release product but a scarcity of supply.…

    • 2612 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1)…

    • 4465 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Aqualisa Quartz 4

    • 1011 Words
    • 5 Pages

    Aqualisa is a U.K. shower manufacturer. Shower buyers in U.K. fall into 3 pricing segments: premium, standard and value. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance. In standard segment, Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. Thus, they like to avoid excavation and also tend to rely on independent plumber to select a product. The company currently has 3 brands: Aqualisa, Gainsborough, and ShowerMax to satisfy needs from different segments. The company’s main three channels of distribution are Trade shops, Showrooms and DIY Sheds.…

    • 1011 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Exam #1 will cover Chapters 1-4, and 7 as well as any material presented in class. Please study your lecture notes and the text. You are responsible for what was covered in class as well as some concepts not discussed in class, only those listed on this list. Let this review sheet guide your study. It is important to understand and apply each of the following concepts.…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    You are the working for an Egyptian company that is attempting to go globally with one of its products, and you are responsible for that, you will be deciding where and how to go.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays