Marketing Terms
· Visual merchandising: is the activity and profession of devloping the floor plans and threedimensional displays in order to maximize sales. Car display with fine looking cars.
· Display window: visual presentaion of merchandise for sale that is serperated from customers. Often by a glass window. Nike having a mannequin with clothing on.
· Gondola: a multishelved display unit often in supermarkets and by mass merchandisers of prepackaged goods. Shelf with chips.
· Display rack: An adjustable, often portable from which merchandise for sale is put out for display. Could be free standing, attached to ceiling or walls. A stand holding coats for sale.
· Table display: A table that holds merchandise for sale. A table.
· Dump display: A display of low-priced goods for sale piled into baskets or bins. Used clothes for sale in a basket.
· Package display: A display of goods that are stacked at one area of the store in their original package or carton. Printers in their boxes stacked in the electronics section.
· Ledge display: A display of goods placed on a wall ledge, escalator housing, ceiling, support pillar, or wasted space. Often used for seasonal displays. Chocalates placed on a pillar that supports the ceiling.
· Platform display: A display of heavy items on a low cabinet, bunky or raised flat. Mannequin sitting on a cabinet displaying clothing.
· Showcase: a closed display, usually holding small or expensive items. Usually covered by glass. A jewelry store with necklaces in glass casing.
· Archiectural display: Specially constructed display to suit a particular display need. Used to show for sale for use in homes. Display of special kinds of hardwood.
· Colour wheel: Circle of colours. 3 primary, 3 secondary and 3 intermediate colours.
· Primary colours: Red yellow and blue.
· Secondary colours: Green orange and purple.
· Intermediate colours: yellow-orange, red-orange, red-purple, blue-purple, turqoise, lime
· Tone: lightness or darkess of a
· Display window: visual presentaion of merchandise for sale that is serperated from customers. Often by a glass window. Nike having a mannequin with clothing on.
· Gondola: a multishelved display unit often in supermarkets and by mass merchandisers of prepackaged goods. Shelf with chips.
· Display rack: An adjustable, often portable from which merchandise for sale is put out for display. Could be free standing, attached to ceiling or walls. A stand holding coats for sale.
· Table display: A table that holds merchandise for sale. A table.
· Dump display: A display of low-priced goods for sale piled into baskets or bins. Used clothes for sale in a basket.
· Package display: A display of goods that are stacked at one area of the store in their original package or carton. Printers in their boxes stacked in the electronics section.
· Ledge display: A display of goods placed on a wall ledge, escalator housing, ceiling, support pillar, or wasted space. Often used for seasonal displays. Chocalates placed on a pillar that supports the ceiling.
· Platform display: A display of heavy items on a low cabinet, bunky or raised flat. Mannequin sitting on a cabinet displaying clothing.
· Showcase: a closed display, usually holding small or expensive items. Usually covered by glass. A jewelry store with necklaces in glass casing.
· Archiectural display: Specially constructed display to suit a particular display need. Used to show for sale for use in homes. Display of special kinds of hardwood.
· Colour wheel: Circle of colours. 3 primary, 3 secondary and 3 intermediate colours.
· Primary colours: Red yellow and blue.
· Secondary colours: Green orange and purple.
· Intermediate colours: yellow-orange, red-orange, red-purple, blue-purple, turqoise, lime
· Tone: lightness or darkess of a