Marketing Test Questions

1. The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals. a. True

b. False

2. When a marketer sends a message to the target market, the marketer must first decode the symbols used. c. True

d. False

3. Even though a message is received, it will not necessarily be properly decoded; receivers interpret messages based on their own frames of reference. e. True

f. False

4. All promotions are designed to either inform, persuade, or reinforce the target audience. g. True

h. False

5. The promotional mix consists of: i. advertising, publicity, direct marketing, and personal selling j. public relations, direct marketing, personal selling, and publicity k. product, promotion, price, and place l. advertising, personal selling, sales promotion, and public relations m. advertising, telemarketing, public relations, and sales promotions

6. Which of the following statements about advertising is true? n. The total costs of advertising are typically low. o. The signs on the outsides of buses and taxis are not a form of advertising. p. The cost per contact in advertising is low. q. Innovative media are not used in advertising. r. Advertising is any form of communication in which the sponsor is identified.

7. Public information (that the company did not pay for) about a company, good, or service appearing in the mass media as a news item is: s. personal selling t. advertising u. mass communications v. publicity w. sales promotion

8. _____ consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows. x. Sales promotion y. Publicity z. Personal Selling {. Advertising |. Sponsorship

9. In 2006,