Preview

Marketing: The Art and Science of Satisfying Customers

Satisfactory Essays
Open Document
Open Document
7879 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing: The Art and Science of Satisfying Customers
Chapter 1—Marketing: The Art and Science of Satisfying Customers

MULTIPLE CHOICE

1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?
a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.e.f.g.h.i.j.k.l.m.n.o.p.q.r.
ownership utilityform utilityplace utilitytime utility

ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? place utilitytime utilityform utilityownership utility

ANS: C PTS: 1 DIF: 2 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

3. Which of the following must all organizations create in order to survive? a variety of goods or servicesutilityan environment of ethics and social consciousnessadvertising, salesmanship, and consumer-focused sales promotion

ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan

4. What is the want-satisfying power of a product called? utilitypricebuyer’s attractionfunction

ANS: A PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan

5. What utility does Purolator create when the company offers a variety of package delivery services? time utilityplace utilityownership utilityform utility

ANS: A PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

6. What utility is created
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Cert IV Business Marketin Identify Marketing Opportunities
    • 520 Words
    • 3 Pages

    Cert IV Business Marketin Identify Marketing Opportunities

    Transport: They can delivery for customer if they pay money and cannot go to shopping to buy.…

    • 520 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Ups a Global Company
    • 928 Words
    • 4 Pages

    Ups a Global Company

    Ethical marketing behavior is one of the greatest assets to the competitive strategy of UPS. This is because it is used to dictate what is morally right and just. These standards drive companies that compete in the global marketplace because they affect…

    • 928 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Introduction to Marketing
    • 1009 Words
    • 5 Pages

    Introduction to Marketing

    A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly competitive, even though the airline industry is among least profitable industry. The fights between competitors in the airline industry are exclusively on price try to give the customer lowest prices possible. Valuejet push the envelope too far while trying to cut their operating cost in order provide their customer with the best price. Since consumers are very price sensitive and are using online travel agencies such as Orbitz and Priceline to compare prices between companies. Making the airline industry ever more competitive and even harder for new entrants. Valuejet use suppliers or services such as SavreTech as subcontractors, in which could help Valuejet lower its cost and help lower the price for the customers. ValueJet also beat their substation by providing customers a faster and more convenient of traveling compare to taking a bus or train to their destination.…

    • 1009 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing and Customer
    • 1103 Words
    • 5 Pages

    Marketing and Customer

    1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.…

    • 1103 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Target Corporation Executive Summary
    • 3285 Words
    • 14 Pages

    Target Corporation Executive Summary

    Target Corporation is the second largest discount retailer in the United States. Target operates over 1,900 stores in the US and just recently 127 locations in Canada in 2013. The discount retailer sells hardlines, softlines, as well as groceries in some stores. Many stores also include optical, portrait studio, pharmacy, café, Starbucks, or Jamba Juice. Target’s commitment to providing a one-stop shopping experience lends the opportunity to introduce a retail clinic to the Northwest Indiana region.…

    • 3285 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Better Essays

    Customer Satisfaction
    • 2954 Words
    • 12 Pages

    Customer Satisfaction

    E-Z RP is a small company compared with Datatronics, which was able to compete on perspective of customer service. This quality of service makes E-Z RP to get acquired by Datatronics. Matt Rubezahl was a development manager with a small team at E-Z RP, but this acquisition made every one worried about their position at Datatronics. However, the many personnel were able to continue being employed. The situation has been of which almost all of the opportunities E-Z RP employees had been possessing in E-Z RP had been no longer widely used and in addition they had been quite integrated into this Datatronics lifestyle in line with the corporation’s wants as an alternative to exactly what this staff had been qualified to accomplish as well as exactly what these people carry out greatest. Matt was delegated as a customer service head, which he never been before. By seeing the situations going on at Datatronics customer service, even though he do not have enough knowledge in that field; Matt identified some basic flaws in that and brought them to the notice of Joel McGivern, who is the CIO of Datatronics. joel ended up being wary of thinking about improving customer service as a result of improved paying, nevertheless, he ended up being reactive towards the concept that upgrades have to be made.(Smith & MCKeen, 2008)…

    • 2954 Words
    • 12 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mkt1 Final Exam
    • 1534 Words
    • 7 Pages

    Mkt1 Final Exam

    C. How much money is allocated for the promotional budget? How will it be divided?…

    • 1534 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Morality Of Physician Assisted Suicide
    • 113 Words
    • 1 Page

    The Morality Of Physician Assisted Suicide

    To the advocates of pro-life and those who support pro-choice, I pose the question of the moral of Physician-assisted suicide. To abort the sick and the old for society is the goal and the purpose of Physician-assisted suicide. Physician-assisted suicide was originally brought to public attention by Dr. Jack Kevorkian also known as Dr. Death. Dr. Kevorkian was thrust into the limelight after violating the Hippocratic Oath and assisting in the suicide of a Janet Adkins, an Alzheimer’s patient, with his homemade suicide machine, built from junkyard scraps. In recent years, Physician assisted suicide has become a feasible solution to individuals with terminal diseases or the elderly, but it that a good…

    • 113 Words
    • 1 Page
    Good Essays
    Read More
  • Better Essays

    Art Of Getting Customers
    • 1565 Words
    • 12 Pages

    Art Of Getting Customers

    OPEN Forum Growth Guide: The Art of Getting Customers Guy Kawasaki STRICTLY BICYCLES NELSON AND JOANNA GUTIERREZ MEMBER SINCE 01 OPEN Forum: The Art of Getting Customers 1 As any business owner can tell you, acquiring new customers is the driving force behind successfully growing a company. Thirty-five years ago, I started in the fine-jewelry busines, schlepping rings and pendants around the world.…

    • 1565 Words
    • 12 Pages
    Better Essays
    Read More
  • Good Essays

    Marketing, an Essential Element for the Success of a Business
    • 2087 Words
    • 9 Pages

    Marketing, an Essential Element for the Success of a Business

    Marketing is the management process that involves in identifying, anticipating and satisfying consumer requirements profitability. This means that marketing is essential to the success of a business its main aim is to enable business to meet the needs of its customers. There are some features of business marketing behaviour, these involve consumers are vital importance this means that when a product has a greater chance of being successful it satisfies consumer needs. Leckerei which is an organic baby food producer from Switzerland can bring the UK baby food which is nutritious and wholesome in order to support the development and growth of your baby.…

    • 2087 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Targeted Marketing
    • 617 Words
    • 3 Pages

    Targeted Marketing

    Smith, N C; Cooper-Martin, E (1997, July). Ethics and target marketing: The role of product…

    • 617 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Involves Satisfaction of Consumer Needs’. Elucidate the Statement.
    • 5143 Words
    • 21 Pages

    Marketing Involves Satisfaction of Consumer Needs’. Elucidate the Statement.

    Queueing theory is the mathematical study of waiting lines, or queues.[1] In queueing theory a model is constructed so that queue lengths and waiting times can be predicted.[1]…

    • 5143 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing: Customer Service
    • 750 Words
    • 3 Pages

    Marketing: Customer Service

    1. What is so distinctive about services marketing that it requires a special approach, set of concepts, and body of knowledge?…

    • 750 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Business Strategy for Perodua
    • 663 Words
    • 3 Pages

    Business Strategy for Perodua

    RD is a small business intended to serve coffee cafe with mix of casual food items, message in a relaxed and comfortable atmosphere. The primary purpose of RD is to generate profit by offering the most value added service to customer, make cafe experience a traditional. RD is dedicated to offer the most wonderful, convenient cafe experience to its customers.…

    • 663 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Introduction to Marketing
    • 1942 Words
    • 8 Pages

    Introduction to Marketing

    Firstly we would thanks to our lecture Mr. George for giving us support and his valuable time for preparing this report. We are also thankful to the VU administration for providing labs and library for gathering information from the journals and magazines through which we received lots of important and valuable information for our case study. Lastly we would also like to thank our seniors and our friend for their valuable time for their support.…

    • 1942 Words
    • 8 Pages
    Best Essays
    Read More

Related Topics