Marketing To The Millennials Summary

In the article "Marketing to the Millennials" Suzy Menkes a fashion editor, describes new ways to reach out to the Millennials that are eager to be entertained and informed. She believes that by doing so, you have to grab the attention of the audience through social media. When you use social media as a marketing tool it is not only beneficial for the buyer but also for the marketer because it helps the marketer be more connected to the buyer. "Sites such as Instagram, Facebook, Twitter, fashion blogs and dedicated fashion websites have further led to increased awareness in this space." (Dinaz Madhukar 2) Social media acts as an amplifier for communication between the brands and the consumers. "It not only gives an opportunity for the brand to engage with its consumers but also analyze the reach, as it is traceable, measurable and actionable."(Dinaz Madhukar 2) As the fashion retail industry continues to evolve, levels if competition are continually increasing and consumers demand is at an all-time high.
Menkes begins by introducing a website named Nowness.com. This website was created by Moet Hennessy and Louis Vuitton to create a luxury experience
He uses interviews such as the one with Mr.Poet, president and chief executive of the Gucci Group. Mr.Poet refers to definitive reports by research centers that explore the behaviors, values and opinions of the teens that make up the Millennial Generation. Menkes draws the readers attention by providing detailed examples explaining ways you can be able to market to Millennials. By doing so he used research and statistics rather than using his personal opinion. Although Menkes did not use any of his personal opinion he relied on the opinions of other people such as "These unique factors make them very savy consumers, who pay great attention to the value of what they buy and require a different way to interact with brands, says