Marketing Toshiba
ABSTRACT
This work shows the analysis made to the Toshiba Company. We performed an analysis of the 4ps price, product place and promotion taking as a reference the home line laptops offered by Toshiba. At the end of the document there are some marketing strategies and analysis of two segments such as family and students.
Key words: Toshiba, 4ps, segmentation, marketing strategies
INTRODUCTION
Nowadays businesses and industries use computer systems to perform better and people in their workplace and the home, use the computer to perform a number of tasks in an easy, versatile, functional and faster.
For over 125 years, Toshiba has been at the head of the largest and most dynamic organizations of industrial companies in Japan. From power plants and high-speed trains and Japanese mobile phones submicron technologies, Toshiba is known worldwide for the sophistication of their TVs, laptops, and DVD players and complementary electronic devices. With an avalanche technology from over 30 different laboratories of R & D and over 300 subsidiaries worldwide, our profile elevates us and our technology leadership has placed us on countless occasions in the top of the world.
Despite the global prestige has provided our excellence in R & D, working with other global branches to remain at the forefront of development and be present in key sectorial markets. NEC, Panasonic, Samsung, Sony and IBM are just some of the companies with which we have recently signed partnerships. From the beginning as electrical machinery manufacturers in 1875 to our current preeminence in high-tech world, we have been guided by a universal scale of values that is lying on the essence of our identity: "Committed to People, Committed to the Future”.
In Japan, Toshiba supply more than 70% of basic electrical devices "Tsubame", the high speed train to Kyushu. Further evidence of our growing ability to provide safe transportation with
This work shows the analysis made to the Toshiba Company. We performed an analysis of the 4ps price, product place and promotion taking as a reference the home line laptops offered by Toshiba. At the end of the document there are some marketing strategies and analysis of two segments such as family and students.
Key words: Toshiba, 4ps, segmentation, marketing strategies
INTRODUCTION
Nowadays businesses and industries use computer systems to perform better and people in their workplace and the home, use the computer to perform a number of tasks in an easy, versatile, functional and faster.
For over 125 years, Toshiba has been at the head of the largest and most dynamic organizations of industrial companies in Japan. From power plants and high-speed trains and Japanese mobile phones submicron technologies, Toshiba is known worldwide for the sophistication of their TVs, laptops, and DVD players and complementary electronic devices. With an avalanche technology from over 30 different laboratories of R & D and over 300 subsidiaries worldwide, our profile elevates us and our technology leadership has placed us on countless occasions in the top of the world.
Despite the global prestige has provided our excellence in R & D, working with other global branches to remain at the forefront of development and be present in key sectorial markets. NEC, Panasonic, Samsung, Sony and IBM are just some of the companies with which we have recently signed partnerships. From the beginning as electrical machinery manufacturers in 1875 to our current preeminence in high-tech world, we have been guided by a universal scale of values that is lying on the essence of our identity: "Committed to People, Committed to the Future”.
In Japan, Toshiba supply more than 70% of basic electrical devices "Tsubame", the high speed train to Kyushu. Further evidence of our growing ability to provide safe transportation with
References: Gabbott. M, (2004); Introduction to marketing; Pearson Education Australia, 2004. Aaker. D, (2007); strategic market management; John Wiley & Sons, Inc. 2007 www.toshiba.com/ seen on 18 September, 2012 www.tiendatoshiba.es/ seen on 20 September, 2012 www.magazine.com.ve/cienciatec/index.php seen on 20 September, 2012 www.toshiba.com.au/ seen on September 2012