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marketing toyota india

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On
PRODUCT MIX OF TOYOTA KIRLOSKAR MOTOR PVT LTD

Submitted to :- Submitted by :- .

ACKNOWLEDGEMENT
It is a great pleasure and privilege for us to represent this project on “Product Mix of Toyota Kirloskar Motor Pvt Ltd” in partial fulfillment of grades in the first semister of MBA . We express our sincere sense of gratitude towards our professor Dr. Shirshendu Ganguli under whose fruitful guidance,encouragement and support the project was completed.

INTRODUCTION

The story of Toyota Motor Corporation began in September 1933. Toyota Motor Co. was established as an independent company in1937. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan (with Kirloskar Group as a minority owner), for the manufacture and sales of Toyota cars in India. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First". It is currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, & Mahindra.

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