< Papa Gino’s.. Parle Full Toss.. >
Papa John's Pizza
Parent Company
Papa John's Pizza
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Better ingredients better pizza
USP
Low cost yet hygienic pizza
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most tasty pizzas
SWOT Analysis
Strength
1.Good brand name and high brand loyalty
2.High quality Ingredients
3.Strong employee training program
4. Efficient restaurant layout
Weakness
1. Limited menu items.
2.Franchise management
3. Limited number of stores
Opportunity
1.New menu items
2.Venture more into home delivery
3.Venture into newer markets
4.Create more brand awareness
Threats
1. Papa John‟s competition offers many varying menu items where as Papa John‟s only offers a select offering of pizza, appetizers, and drinks.
2.Health conscious people
Competition
Competitors
1.KFC
2.Pizza Hut
3.Dominoes
4.McDonald's
5.Subway
6.Smokin Joes
7.TacoBell
Parent Company
Dominos
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Khushiyo ki home delivery; Hungry Kya?
USP
Home delivery in 30 minutes else free
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Best pizza home delivery service
SWOT Analysis
Strength
1.Huge popular brand name and high brand loyalty
2.High number of products
3.Hygenic food and quick service
4. Leader in online & mobile ordering.
5. Strong brand equity supported by heavy advertising & marketing campaigns.
6. Global franchise operations - more than 3,500 in over 50 countries
7. Efficient and effective supply chain management enables it maintain its goodwill and promises
Weakness
1. High fat and high calorie food not good for health conscious people 2.Franchise management.
3. High staff turnover due to lack of training and development
Opportunity
1.Improve efficiency and home delivery service
2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s.
3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.
4. Growing presence in emerging markets, particularly in India, China.
Threats
1. Intensive competition from a fragmented number of small competitors
2. Changing consumer habits towards healthier food choices.
Competition
Competitors
1.KFC
2.Pizza Hut
3.McDonald's
4.Subway
5.Burger King
6.Smokin Joes
7.TacoBell
8.Papa John's Pizza
Pizza Hut
Parent Company
Pizza Hut
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Your Favorite Your Pizza Hut
USP
Good service and good pizzas at outlets
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most delicious pizzas for the entire family
SWOT Analysis
Strength
1.Huge popular brand name and high brand loyalty
2. Innovative range of pizzas under one roof
3.Hygenic food and quick service
4. Sound financial situation and international turnover.
5.Good advertising and marketing
6. Over 20,000 franchises around the world
Weakness
1. Loyal customers are feeling that the satisfaction of the pizzas is declining.
2. Franchise management
3. Lack of an organic pizzas, which will limit the target market
Opportunity
1. New Pizzas with different crust sizes and flavors.
2.Venture more into home delivery
3.Venture into newer markets
Threats
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza.
2. Health conscious people.
3. The rising prices of special ingredients like cheese, used in pizzas.
Competition
Competitors
1.KFC
2.McDonalds
3.Dominoes
4.Subway
5.Pizza Hut
6.Smokin Joes
7.TacoBell
8.Papa John's Pizza
Papa John's Pizza is the fourth largest take-out and delivery pizza restaurant chain in the United States[3] with headquarters inJeffersontown, Kentucky, near Louisville.[4][5][6] Its slogan is "Better Ingredients. Better Pizza. Papa John's."
Internationally, there are over 4,000 Papa John's establishments, including over 3,200 in the U.S. and the remainder spread among 33 other countries. In September 2012, Papa John's Pizza opened its 4,000th restaurant, in New Hyde Park, New York. The company celebrated the event by giving away 4,000 free pizzas to customers throughout New York City.[7][8][9]
You May Also Find These Documents Helpful
-
Little Caesars is a pizza chain in the United States that is most well known for their advertising catch phrase, “Pizza! Pizza!” The chain was founded on September 20, 1959 in a strip mall in Garden City, Michigan, a suburb of Detroit under the name “Little Caesars Pizza Treat” by Mike and Marian Ilitch. Little Caesars is currently best known for their “Hot-n-Ready” pizzas. The chain offers a variety of pizzas with popular toppings along with crazy bread, their version of breadsticks, and cheese…
- 4324 Words
- 18 Pages
Powerful Essays -
Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted…
- 272 Words
- 2 Pages
Satisfactory Essays -
1. Papa Murphy's is based on 6 fundamentals - quality, quantity, low price, fast/friendly service, marketed aggressively and owner involvement…
- 826 Words
- 3 Pages
Good Essays -
Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.…
- 711 Words
- 3 Pages
Satisfactory Essays -
Papa John's is the recognized quality leader of the pizza category and is the world's third largest pizza company. For nine of the last ten years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment. In 2006, for the third consecutive year consumers have honored Papa John's (NASDAQ: PZZA) with the top rating among national pizza delivery and…
- 1673 Words
- 7 Pages
Good Essays -
The small electrical household appliances market in the UK is a very lucrative and stable market. Items such as toasters and kettles have become seen as necessities in the kitchen. In particular the toaster subsector has experienced steady growth in value since 2002 (Keynote, 2006) and is ranked as the second most lucrative subsector within the broader small electrical household appliances market. Dualit are a UK based company specializing in this market sector. Dualit was founded in 1945 and gained a reputation for its toaster and kettles ranges. In the ten-year gap between 1965 and 1975 Dualit faced stiff competition and decided to redesign its product to aim to penetrate the catering trade. The stainless steal design was both sleek and durable and quickly became a favourite in café and hotel kitchens. In the 1990’s the elegant yet simplistic design of Dualits toaster became very popular in a small segment of the consumer market. Despite a very high cost in excess of £100 the toasters became a very fashionable statement item. Today Dualit offers a wide toaster range but its most acclaimed products are the NewGen Classic toaster range. This range of toasters includes the 2 and 4 slice NewGen models that range for £145 to £195. These toasters boast the award winning Pro Heat elements, which offer high quality performance. The aim of this essay is to evaluate Dualit’s intended marketing strategy and suggest possible alternatives. To do this I will use the “4 P” framework of Product, Price, Place and Promotion.…
- 1816 Words
- 8 Pages
Better Essays -
There are a number of bases on which Papa John’s differentiates itself, many of which are interrelated. First and foremost is Papa John’s offering of a higher-quality pizza, which not only allows them to differentiate on the basis of a product feature (i.e. the high quality ingredients used in the pizza), but, even more importantly, on the basis of reputation. While most other pizza chains have their sights set on more of a cost-leader/low-price strategy, and make an less genuine statement of quality, Papa John’s entire organizational culture is focused squarely upon the pursuit of “better ingredients, better pizza”. This commitment has in turn endeared it to customer base, and has resulted in a long string of high customer satisfaction ratings.…
- 1626 Words
- 5 Pages
Powerful Essays -
Trading partner of the Green Island had more capital than labor. The country benefited as a result of trading internationally and specialization. Ohlin argues that not all members in a country gain from specialization, for example, the capitalists. In case of hiring more workers and reducing capital to produce goods, it will result to increase in wages and a lower income to the capitalists.…
- 334 Words
- 2 Pages
Satisfactory Essays -
Level 5 Diploma in Leadership for Health & Social Care and Children & Young People’s Services - Adults Pathway…
- 2226 Words
- 9 Pages
Powerful Essays -
umption level since 1989.4 At the same time, the tw companies experienced their own di…
- 9770 Words
- 40 Pages
Powerful Essays -
In this chapter the lesson intended for tuition is that of the “Principle of Force”. The authors assert that the larger of two opponents is always at an advantage.…
- 4110 Words
- 17 Pages
Powerful Essays -
4.0 Marketing communications can be referred to as the medium through which companies use to establish dialogue with customers and stakeholder, about their product or service offerings and/or other company issues (Keller, 2001). In recent years, the importance of marketing communications has grown and this attributed to the emergence of information technology (IT) and audience fragmentation (Schultz, 1999; Low, 2000).…
- 541 Words
- 3 Pages
Satisfactory Essays -
* "Predatory" ambushing: Intentional false claims to official sponsorship by a non-sponsor and/or intentional false denial by a non-sponsor concerning a market competitor's official sponsorship, in each case with the intent to confuse consumers and gain market share from the competing official sponsor.…
- 7470 Words
- 30 Pages
Better Essays -
Brand Equity is measured based on how well the brand is recognised and favoured over its competitors. It is the added value endowed on products and services. The value-addition may be reflected in the way…
- 1427 Words
- 6 Pages
Powerful Essays -
Canon cameras cover the range from entry-level point & shoot models to high-end professional SLRs at the very top of the market. The target market of Canon photography products can be divided into two major segments; Demographic segmentation and Psychographic segmentation. Individuals and families using photography to illustrate & capture their important moments are grouped under Demographic segmentation; it uses the common bases of age, gender, income, ethnic background, and family life cycle. Professional photographers and highly-skilled amateurs are grouped under Psychographic segmentation; I think so because its basis follows the following variables: Personality, Motives, Lifestyles, and Demographics. As at December 31, 2013, Canon has make over USD $35.5 billion of the outstanding achievement. Their main product is the DSLRs camera which are the luxury items so they set the prices about HKD $ 5,000 to $ 51,000.…
- 223 Words
- 1 Page
Satisfactory Essays