Marketing Written Assignment
Question No.1.
The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of marketing. Show how this can be distinguished from selling.
The term marketing is easily misinterpreted by a lot of people no matter they possessed the professional knowledge or not. Business itself is nothing but an exchange, and obviously it’s an understanding marketing and selling is a part of business. Selling is a process where a products are exchanged into money but marketing is a process where customer’s want exchanged into a product. That’s the greatest difference between selling and marketing. Marketing is a study about the customer want by using various approaches such as collect customer feedback, asking customer for honest reply about the pros and cons about a particular product. The general example of selling could be reflected by the notable Apple retailer shop. All the Apple retailer shop whether they are official or authorised reseller, the objective is to get customer to buy the product out of their shop and reaching their sales target. Meanwhile, marketing plays a totally different role by studying the customer behaviour. If a firm doing well on marketing, they would be able to keep their customer and at the same time attracts new customer to join the so-called “family”. You can only call your business successful when you have loyalty customer or in another word your customer will always come back to you.
Every nine to twelve months, Apple will launch a brand new iPhone which is their core product that support the entire organisation and make them a firm that possessed the highest value in the globe. The worldwide sales of iPhone are maintaining around 6 million units in the first three months or some people would say the first season. This notable results shows that the customer are coming back and back the Apple up and in the first three years it never stop growing.
The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of marketing. Show how this can be distinguished from selling.
The term marketing is easily misinterpreted by a lot of people no matter they possessed the professional knowledge or not. Business itself is nothing but an exchange, and obviously it’s an understanding marketing and selling is a part of business. Selling is a process where a products are exchanged into money but marketing is a process where customer’s want exchanged into a product. That’s the greatest difference between selling and marketing. Marketing is a study about the customer want by using various approaches such as collect customer feedback, asking customer for honest reply about the pros and cons about a particular product. The general example of selling could be reflected by the notable Apple retailer shop. All the Apple retailer shop whether they are official or authorised reseller, the objective is to get customer to buy the product out of their shop and reaching their sales target. Meanwhile, marketing plays a totally different role by studying the customer behaviour. If a firm doing well on marketing, they would be able to keep their customer and at the same time attracts new customer to join the so-called “family”. You can only call your business successful when you have loyalty customer or in another word your customer will always come back to you.
Every nine to twelve months, Apple will launch a brand new iPhone which is their core product that support the entire organisation and make them a firm that possessed the highest value in the globe. The worldwide sales of iPhone are maintaining around 6 million units in the first three months or some people would say the first season. This notable results shows that the customer are coming back and back the Apple up and in the first three years it never stop growing.