MarketingPaperPOF
March 5, 2015
Services Marketing
1. The online dating industry is very competitive. There are a handful of dating websites such as match.com, EHarmony and OkCupid. These online websites are extremely popular and put up a good fight when compared to Plenty of Fish (PoF). Having been a past member of both PoF and OkCupid, it is tough for me to choose which one I prefer because they are both free and I enjoyed using them while I was out “playing the field”. With the tech world evolving so fast, the competition is growing at record-breaking speeds and the dating space has a lot more techies and startups trying to penetrate the market and innovate the next best app. Smartphones allow people to do almost everything they can do on a computer on their phone, including accessing dating websites. Over the past several years, mobile applications have been the new hot thing in the market. Old and new dating innovators picked up on this trend, and now you often hear about another dating app that has been launched and gaining traction. In order for PoF to compete with the new apps they also created an app, but they are still facing competition from similar types of apps that offer free dating opportunities and are targeting a younger market. Some of those apps are Tinder, Hinge and Coffee Meets Bagel. Although these apps are somewhat similar to one another, people are still using them instead of PoF because its concept allows you to meet someone much quicker and with less effort. In these apps all you have to do is swipe to the right or the left depending on whether you are interested or attracted to the person on the screen. This process makes it easier because you don’t have to personally browse through a list of people. Today’s generation wants to do everything fast and expects instant results. That is the main reason these types of dating apps are a big hit. Other dating websites are not the sole competition that PoF faces. Social media sites such as Facebook and MeetUp
Services Marketing
1. The online dating industry is very competitive. There are a handful of dating websites such as match.com, EHarmony and OkCupid. These online websites are extremely popular and put up a good fight when compared to Plenty of Fish (PoF). Having been a past member of both PoF and OkCupid, it is tough for me to choose which one I prefer because they are both free and I enjoyed using them while I was out “playing the field”. With the tech world evolving so fast, the competition is growing at record-breaking speeds and the dating space has a lot more techies and startups trying to penetrate the market and innovate the next best app. Smartphones allow people to do almost everything they can do on a computer on their phone, including accessing dating websites. Over the past several years, mobile applications have been the new hot thing in the market. Old and new dating innovators picked up on this trend, and now you often hear about another dating app that has been launched and gaining traction. In order for PoF to compete with the new apps they also created an app, but they are still facing competition from similar types of apps that offer free dating opportunities and are targeting a younger market. Some of those apps are Tinder, Hinge and Coffee Meets Bagel. Although these apps are somewhat similar to one another, people are still using them instead of PoF because its concept allows you to meet someone much quicker and with less effort. In these apps all you have to do is swipe to the right or the left depending on whether you are interested or attracted to the person on the screen. This process makes it easier because you don’t have to personally browse through a list of people. Today’s generation wants to do everything fast and expects instant results. That is the main reason these types of dating apps are a big hit. Other dating websites are not the sole competition that PoF faces. Social media sites such as Facebook and MeetUp
Cited: Bignell, Paul. "Plenty of Fish Dating Site Founder Pulls 'Intimate Encounters ' Option to Ward off Sleazy Men." The Independent. Independent Digital News and Media, 21 May 2013. Web. 05 Mar. 2015. <http://www.independent.co.uk/news/uk/home-news/plenty-of-fish-dating-site-founder-pulls-intimate-encounters-option-to-ward-off-sleazy-men-8626107.html>. Botelho, Matthew. "Swimming in the Virtual Community Pool with PlentyOfFish." Prezi.com. N.p., 17 Sept. 2014. Web. 05 Mar. 2015. <https://prezi.com/0rdqm-gfj_gt/swimming-in-the-virtual-community-pool-with-plentyoffish/>. Corpuz, John. "10 Best Smartphone Dating Apps - 10 Smartphone Dating Apps." Tom 's Guide. N.p., 17 Dec. 2014. Web. 04 Mar. 2015. <http://www.tomsguide.com/us/smartphone-dating-apps,review-2274.html>. Henry, Alan. "Five Best Online Dating Sites." Lifehacker. N.p., 24 June 2014. Web. 05 Mar. 2015. <http://lifehacker.com/five-best-online-dating-sites-1594072317>. "PlentyofFish." Wikipedia. Wikimedia Foundation, 28 Oct. 2010. Web. 05 Mar. 2015. <http://en.wikipedia.org/wiki/PlentyofFish>.