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Marketting mix
MARKETING MIX
ASSIGNMENT
PRODUCT:
HTC ONE M8

SUBMITTED BY
SREEHARI RADHAKRISHNAN
C0640749
Lambton College, Sarnia

INDRODUCTION

About the company:
HTC corporation (High-Tech Computer corporation) is a Taiwanese manufacture of smartphones and tablets which was founded in the year 1997 by Cher Wang and Peter Chou, its main headquarter is situated in New Taipei City, Taiwan. It began as an original design manufacturer and equipment manufacturer of devices such as mobile phones, PDAs based on windows mobile O.S and Touchscreen phones. In 2009 HTC expanded its focus from smartphones based on windows mobile to Android and then to windows phone in 2010.
About the product: HTC ONE (M8)
HTC one M8 is an android smartphone also known as second generation HTC One is manufactured and marketed by High-Tech Computer Corporation (HTC).The HTC one was officially unveiled in a press conference on march 25, 2014 and was released in the same day by Verizon Wireless at retail and by other united states and Canadian carriers for online orders. The HTC One M8 retains a similar design to the previous one the first generation HTC One but features:
Larger rounded chassis incorporating a 5-inch 1080p display,
A quad-core Qualcomm Snapdragon 801 processor
A depth of field sensor
A higher resolution front camera
Improvements to the device’s stereo speakers
Expandable storage
New gesture functionality
And refreshed version of HTC’s sense software

(wikipedia, 2014)
TARGET MARKET

A target market is referred to as a group of customers towards which a business has to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. In short target market is “who will be the mostly likely buyers”. Target market is created by considering:
1. Geographic’s
2. Demographics
3. Psychographics
Geographic’s:

Geographic criteria in Target market are considering the region,


References: Works Cited cdn2.tnwcdn.com. (2014). Retrieved from http://cdn2.tnwcdn.com/wp-content/blogs.dir/1/files/2013/05/167877320-645x250.jpg cellphones.ca. (2014). Retrieved from http://www.cellphones.ca/cell-phones/htc-one-m8/ facebook. (2014). Retrieved from https://www.facebook.com/HtcFlagships techshout. (2014). Retrieved from http://www.techshout.com/img-2/22413-111.jpg wavemetrix. (2014). Retrieved from http://wave.wavemetrix.com/content/htc-s-tour-de-france-sponsorship-confuses-fans-00797 wikipedia. (2014). Retrieved from http://en.wikipedia.org/wiki/HTC_One_%28M8%29 wikipedia. (2014). Retrieved from http://en.wikipedia.org/wiki/HTC_One_%28M8%29 wikipedia. (2014). Retrieved from http://en.wikipedia.org/wiki/HTC_One_%28M8%29
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