But after a year went by because of family reasons I had to give up my engineering and help out my family financially. Then when I came back to studies I lost interest in engineering and started to focus more in business management for a particular reason being there is a module called “Marketing”. Marketing is a key element that has been within our family for years as my father always been a businessman manufacturing garments i.e. clothing. Because of this reason someday I might have to take over the business and so marketing, advertising, etc would be need from me and that made up my mind in doing BA Hons in Business Management in Middlesex University.
I finalized my mind to go onto the business management programme so that I can develop myself for the upcoming working field hence may end up running my own profession. The techniques I needed to gain from this course was very important so there was a module called marketing that I had to prior know of. Mainly in marketing I had go through Marketing Implementation (MI) because it included the entire idea of how business decisions are made by the 4p’s which is price, promotion, product and place. All these are needed to put into function, as this will set out on to what the business is actually trying to accomplish.
A marketing strategy helps to progress well-organized ways to influence consumers and inspire their upcoming constancy to a corporate, commodity or service. The marketing plan emphases on the finest opportunities for advancing sales and growing above the controversy by concentrating on the firm 's capabilities. (Week
Bibliography: Jobber, D. (2010). Principles And Practice Of Marketing. Berkshire, Maidenhead, UK: McGraw-Hill Education. Staub, N. (2010, June Monday). Myunihub. Retrieved April Wednesday, 2012, from Middlesex University: http://oasisplus.mdx.ac.uk/marketing Week 20: - International Marketing 12th March 2012 Week 21: - Social And Green Marketing 19th March 2012 Week 22: - Marketing Implementation 26th March 2012