Preview

Marketting Reflective Essay

Good Essays
Open Document
Open Document
1286 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketting Reflective Essay
Throughout my whole life I always knew that one day I would successfully be an electrical and electronic engineer. That is why after my GCSE’s I chose to do a national diploma in electrical and electronic engineering (EEE) side by side along with my usual A level’s. After getting and unconditional offer from Queen Mary University I decided to build my career through doing BSC in EEE.
But after a year went by because of family reasons I had to give up my engineering and help out my family financially. Then when I came back to studies I lost interest in engineering and started to focus more in business management for a particular reason being there is a module called “Marketing”. Marketing is a key element that has been within our family for years as my father always been a businessman manufacturing garments i.e. clothing. Because of this reason someday I might have to take over the business and so marketing, advertising, etc would be need from me and that made up my mind in doing BA Hons in Business Management in Middlesex University.

I finalized my mind to go onto the business management programme so that I can develop myself for the upcoming working field hence may end up running my own profession. The techniques I needed to gain from this course was very important so there was a module called marketing that I had to prior know of. Mainly in marketing I had go through Marketing Implementation (MI) because it included the entire idea of how business decisions are made by the 4p’s which is price, promotion, product and place. All these are needed to put into function, as this will set out on to what the business is actually trying to accomplish.
A marketing strategy helps to progress well-organized ways to influence consumers and inspire their upcoming constancy to a corporate, commodity or service. The marketing plan emphases on the finest opportunities for advancing sales and growing above the controversy by concentrating on the firm 's capabilities. (Week



Bibliography: Jobber, D. (2010). Principles And Practice Of Marketing. Berkshire, Maidenhead, UK: McGraw-Hill Education. Staub, N. (2010, June Monday). Myunihub. Retrieved April Wednesday, 2012, from Middlesex University: http://oasisplus.mdx.ac.uk/marketing Week 20: - International Marketing 12th March 2012 Week 21: - Social And Green Marketing 19th March 2012 Week 22: - Marketing Implementation 26th March 2012

You May Also Find These Documents Helpful

  • Better Essays

    Mkt 421 W2 Marketing Mix

    • 1487 Words
    • 6 Pages

    A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong & Kotler, 2009).…

    • 1487 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure…

    • 850 Words
    • 4 Pages
    Good Essays
  • Good Essays

    A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. Marketing techniques are the tools used by a business’s marketing department. The marketing department will set out to research and identify the most appropriate techniques to use and develop on in order to make profits. These marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature.…

    • 1389 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Mark2051 Notes

    • 4723 Words
    • 19 Pages

    What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. • Goal: the create a sustainable competitive advantage in the market • All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: • 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs & goals 2. Target: choose consumers a. Evaluate each segment in relation to organisational strengths and weaknesses b. Choose the segment with the highest potential for strategic match (organisation strength – customer needs) 3. Position: offer utility differentiate prevent copy a. Designing the company’s offering and image so they occupy a meaningful and distinct competitive position in the target customer’s minds Marketing Levers…

    • 4723 Words
    • 19 Pages
    Good Essays
  • Powerful Essays

    Unit 3 P1

    • 1803 Words
    • 8 Pages

    A marketing strategy is a detailed plan of the marketing initiatives that a business intends to conduct during a set period of time. When supported by a constant system of evaluation, a marketing strategy will help a business to determine areas that need to be focused or which methods work best. In this information booklet I will be discussing the marketing strategies Tesco and Coca-Cola use to benefit their business.…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Marketing Mix

    • 1502 Words
    • 7 Pages

    Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing a marketing strategy will consist of the marketing mix.…

    • 1502 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Marketing strategy: here the strategy for achieving the objectives will be explained and the target group will be described in detail as well…

    • 6516 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Marketing is a key component of any successful business. The marketing plan outlines how the marketing mix will be used to achieve the organization’s marketing objectives. Once the organization has developed the right product for its customers, decided on the most attractive price and the ways by which it will be made available to its customers, decisions have to be made on how to communicate the new/improved product to the target market.…

    • 1480 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Bibliography: Brassington, Frances and Pettitt, Stephen (2006), Principles of Marketing- Fourth Edition, Essex, Pearson Education Limited…

    • 1209 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components all lead to accomplishing goals, increasing sales, and grasping a sustainable advantage over competitors. Marketing strategies includes basic and long-term goals in the field of marketing that deal with the analysis of consumers, competitors, and…

    • 2331 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    A solid marketing strategy provides a roadmap to creating and delivering true value to distinct groups of customers. All successful marketing strategies must begin and end with the customer, they cannot be an afterthought or taken as a given, so marketers must test their assumptions about their customers constantly. These are the thing that goes into a marketing strategy. A cohesive combination of: Targeting—to whom are you going to market your products and services? Positioning—how are you going to differentiate yourself from competitors? Product/Service Attributes—what attributes/features will the product/service have? Marketing Communications—how are you going to reach the target and with what message? Pricing—what price will you charge the target? Distribution—what channels will you use to sell the product or service? Customer Service—how will you manage additional customer needs? Of these components, targeting and positioning are the two most critical elements (Burgemeister, 2003).…

    • 2128 Words
    • 9 Pages
    Better Essays
  • Better Essays

    KOTLER, P., ARMSTRONG, G., (2001), Principles of Marketing – Ninth Edition, New Jersey: Prentice-Hall Inc.…

    • 1935 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Statement of Purpose

    • 815 Words
    • 4 Pages

    My innate strengths have always been creativity and power of imagination that made me take up a discipline, which would allow me to channel then in the best possible way and the choice of electronics was the direct consequence of my convictions. This is the field in which the success of any operation demands the presence of a thinking, creative individual. Hence For under graduate studies i have opt for Electronic & Communication Engineering in Patel College of Science and Technologies. After Engineering I joined a firm Transerve Technologies where I worked approx 2 years as Ass Project manager. Working on different projects during this time period has not only given me considerable experience but also confident to work on difficult problems in organization. My expertise to the numerous projects imbibed in me, an interest to pursue further education by which I can enhance my knowledge & also my skills.…

    • 815 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Analyzing market opportunities, developing strategies, shaping the market offering, managing and delivering marketing programs are all a part of putting together a strategic marketing plan. The marketing plan must adapt to the new economy that builds customer satisfaction and value by successfully targeting the right consumers and retaining them for repeat purchases while exploring and securing new ones. The plan focuses on the branding strategies, buying behavior of consumers, marketing mix programs as well as to meet its marketing objectives bearing in mind that the plan is linear to the corporate objectives.…

    • 8104 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    Sample Sop for Ms

    • 607 Words
    • 3 Pages

    My ardent and burning desire to enrich my knowledge had elevated me to the level of a University First Rank in my B.E (Electronics and Instrumentation) degree among the 120 students in that academic year. Based on my best performance at University Campus Interview, I got my placement as Graduate Engineer at , India. My undergraduate studies have already focused on the control aspect in industries. A MS in as major field is the next logical step.…

    • 607 Words
    • 3 Pages
    Satisfactory Essays

Related Topics