marking guide

STUDENT NAME:
TASK 1: Innovative Business Research
COURSE CONTENT:
2A Environ.
Social, cultural and Economic impact of economic factors on business function inflation high and low interest rates availability of skilled and unskilled labour high/low unemployment rates
2B
Social Cultural and Economic factors that influence spending patterns of Small to Medium sized Enterprises (SME) and consumers economic growth economic downturn
2B
Political and Legal
Intellectual Property (IP) in Australia
Definition and purpose types of intellectual property patents, domain names, trademarks, designs process for Australian IP registration.
2B
Marketing the stages of the product lifecycle development, growth, saturation, decline
TIME:
1 week
Due Date
Thursday, 6 March 2014
TASK DETAIL:
INVESTIGATE TASK 5%
Select and research an innovative business of your choice using a variety of sources.
Include all sources in a bibliography.
Reference sources correctly.
3

Product a report showing the results of your investigation.
Use the report template provided.
Use graphics where appropriate
Ensure you cover the required content in appropriate detail
72

Total Marks
/75
Comments:

………………………………………………………………. ………………………………………. Teacher Signature Date

MARKING KEY

Name: ________________________________________________

Investigate
Variety of Sources
/3
1
Uses one source of information.

2
Uses more than one source of information (internet, video, book, worksheet etc)

3
Uses more than two source of information
Report
Business Investigation
/72
Business Description
Business Name
Description goals, mission, ownership etc,
1 mark
5 mark
/20

Product description/s (features, competitive advantage)
Outline Product lifecycle of business
Characteristics of stages in product lifecycle
3 marks
3 marks
8 marks

Business Innovation
Define innovation
Importance of innovation for business
2 marks
3 marks
/25

Types of innovation within business (paragraphs)
4 marks

Definition and purpose of IP
Types of IP (define and apply to business product
Outline process/s follow to register IP
3 marks
5 marks
8 marks

Business Operations
Outline economic factors affect business function identify economic factor explain the economic factor discuss how it affect business function apply to business

2 marks
4 marks
4 marks
2 marks
/27

Explain consumer spending during
- economic growth
- economic downturn
How affects business operations

2 marks
2 marks
5 marks

Business spending patterns (include examples where possible) during economic growth during economic downturn

3 marks
3 marks

Total Mark /75 %