Marks & Spencer Retailing Strategy
Operations Management I
0
CASE REPORT
Subject | Operations Management I
Professor | João Villas-Boas
Delivery date | 1.11.2012
Manuel Trincão | 54730
Nicholas Silva | 54751
Rodrigo Silva | 54741
Vanessa Pacheco | 54753
2012/2013 GEB1
Operations Management I
1
Operations Management I
Index
1. Introduction
3
2. Development
4
2.1. History
4
2.2. Marks & Spencer pre reorganization
4
2.2.1. Crisis
2.3. Marks & Spencer after reorganization
5
6
2.3.1. Strategy changes
6
2.3.2. Brand
8
2.3.2.1. The Perfect and Classic Collection
8
2.3.2.2. The Autograph
8
2.3.2.3. per una
8
2.4. Order winners and qualifiers
2.5. Logistics performance objectives
9
11
3. Conclusion
12
4. Bibliography
12
2
Operations Management I
1. Introduction
In this essay, in scope of the subject Organizational Management I, we will study the case of one of UK’s leading retailers that is Marks & Spencer.
We are proposed to answer 3 given questions regarding the firm, specifically its strategy.
Not only will we answer these given questions, we intend to further develop the concept of corporate strategy taught in class and relate it to M&S case in order to better understand it.
During this case study we will also explore the history of this company, explaining the firm’s organization problem, the crisis that happened within the firm and also it’s strategies to overcome this crisis.
We are also going to focus on the brand and in the ranges that M&S has available in the clothing market. There will be presented in this report aspects such as the market segments that
M&S products ranges serve, the order winners and qualifiers for them and, finally, the different logistics performance objectives for the different ranges.
3
Operations Management I
2. Development
2.1. History
Marks & Spencer (M&S) is one of UK’s leading retailers with over 21 million people visiting
their
0
CASE REPORT
Subject | Operations Management I
Professor | João Villas-Boas
Delivery date | 1.11.2012
Manuel Trincão | 54730
Nicholas Silva | 54751
Rodrigo Silva | 54741
Vanessa Pacheco | 54753
2012/2013 GEB1
Operations Management I
1
Operations Management I
Index
1. Introduction
3
2. Development
4
2.1. History
4
2.2. Marks & Spencer pre reorganization
4
2.2.1. Crisis
2.3. Marks & Spencer after reorganization
5
6
2.3.1. Strategy changes
6
2.3.2. Brand
8
2.3.2.1. The Perfect and Classic Collection
8
2.3.2.2. The Autograph
8
2.3.2.3. per una
8
2.4. Order winners and qualifiers
2.5. Logistics performance objectives
9
11
3. Conclusion
12
4. Bibliography
12
2
Operations Management I
1. Introduction
In this essay, in scope of the subject Organizational Management I, we will study the case of one of UK’s leading retailers that is Marks & Spencer.
We are proposed to answer 3 given questions regarding the firm, specifically its strategy.
Not only will we answer these given questions, we intend to further develop the concept of corporate strategy taught in class and relate it to M&S case in order to better understand it.
During this case study we will also explore the history of this company, explaining the firm’s organization problem, the crisis that happened within the firm and also it’s strategies to overcome this crisis.
We are also going to focus on the brand and in the ranges that M&S has available in the clothing market. There will be presented in this report aspects such as the market segments that
M&S products ranges serve, the order winners and qualifiers for them and, finally, the different logistics performance objectives for the different ranges.
3
Operations Management I
2. Development
2.1. History
Marks & Spencer (M&S) is one of UK’s leading retailers with over 21 million people visiting
their
Bibliography: 1. CHASE, Richard B.; JACOBS, F. Robert; AQUILANO, Nicholas J.; Operations Management for Competitive Advantage; McGraw-Hill Irwin, 11th edition. 2. http://corporate.marksandspencer.com/aboutus/company_overview 12