Markting
Content
Directory--------------------------------------------------------------------page 1
Part 1------------------------------------------------------------------------page 2
Part 2------------------------------------------------------------------------page 3
Part 3------------------------------------------------------------------------page 7
Meeting record-----------------------------------------------------------page 17
Part 1
1. Compare alternative definition of marketing
General Definition: Marketing is a people and groups with others by creating and exchanging products and value in order to meet the needs and desires of a kind of society and the management process.
To sum up the main has the following categories:
1）As the marketing is a kind of for customer service theory.
2）Emphasis on marketing to social phenomenon is a kind of know
3）Think marketing is through certain sales pipe the production enterprise with market link up process.
These definitions in some perspective or in the specific historical stage of development are reasonable. But they seem to more suitable to the consumer goods manufacturing enterprise marketing and is not applicable to service industry or the nonprofit organization.
Broadly Defined: Marketing is a person or organization in order to promote the public with related to achieve it of its goal of the use of behavior and all means and methods. This definition to the main body of the marketing not limited to enterprise, but the personal and the political parties, including social charity and public authority and administrative department; "The customer" into "relevant public" even more, can according to different voters, citizen, is containing managers or other levels of groups. "To sell products to promote behavior", which include the public's social and political behavior, including their purchase and consumer behavior; the "profit" to "realize the target", which includes earnings goals also included
Directory--------------------------------------------------------------------page 1
Part 1------------------------------------------------------------------------page 2
Part 2------------------------------------------------------------------------page 3
Part 3------------------------------------------------------------------------page 7
Meeting record-----------------------------------------------------------page 17
Part 1
1. Compare alternative definition of marketing
General Definition: Marketing is a people and groups with others by creating and exchanging products and value in order to meet the needs and desires of a kind of society and the management process.
To sum up the main has the following categories:
1）As the marketing is a kind of for customer service theory.
2）Emphasis on marketing to social phenomenon is a kind of know
3）Think marketing is through certain sales pipe the production enterprise with market link up process.
These definitions in some perspective or in the specific historical stage of development are reasonable. But they seem to more suitable to the consumer goods manufacturing enterprise marketing and is not applicable to service industry or the nonprofit organization.
Broadly Defined: Marketing is a person or organization in order to promote the public with related to achieve it of its goal of the use of behavior and all means and methods. This definition to the main body of the marketing not limited to enterprise, but the personal and the political parties, including social charity and public authority and administrative department; "The customer" into "relevant public" even more, can according to different voters, citizen, is containing managers or other levels of groups. "To sell products to promote behavior", which include the public's social and political behavior, including their purchase and consumer behavior; the "profit" to "realize the target", which includes earnings goals also included