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Marlin's Park: The Impact Of Corporations On Sports Culture

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Marlin's Park: The Impact Of Corporations On Sports Culture
The impact of corporations on sports culture and ideology of competitive neoliberalism corporatism has led to the belief and practice of the “trickle down sport economics”, that modern day sport is a “reflection and celebration of the profit-driven and competitive corporate structures that dominate all aspects of neoliberal society” (Newman, 2013, p. 22). Furthermore, this belief has led to the trend of publicity funded sports stadiums in modern day America. Both city and team officials have public support for stadium funding in elections through the seemingly, rather transparent promises for an economic flourish in that given city. The Marlin’s Park deal falls along the lines of the impact of American society’s growing belief and acceptance

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