Marriot report
UNIVERSITY OF WALES INSTITUTE, CAEDIFF
B.A.in International Hospitality Management
Strategic Management
Year3
Marriott International Inc
Lecturer: Mr. David Goh
Student Name: Yang Bin Rong
Student ID:0602/1066
Words:3700
Table of Contents 1.0 Executive Summary 2
2.0 Introduction 3 2.1 Background of the Marriott International Inc
3.0 Vision, Mission and Goals 4 3.1 Vision statement 4 3.2 Mission statement 4 3.3 Goals 4
4.0 External Environment Analysis 5 4.1 The PESTEL Analysis 5 4.2 Porter's Five Forces Model 7
5.0 Internal Environment 9
5.1 The SWOT analysis and TOWS Matrix 9
5.3 The Boston Consulting Growth 12
5.4 Product Lift Cycle (PLC) 13
5.5 Financial Analysis 14
6.0 Comparison of industry competitors 15
6.1 The Competitive Profile Matrix 15
7.0 Formulating Strategies and Development Methods 16
7.0 Grand Strategy Matrix 16
8.0 Conclusion
B.A.in International Hospitality Management
Strategic Management
Year3
Marriott International Inc
Lecturer: Mr. David Goh
Student Name: Yang Bin Rong
Student ID:0602/1066
Words:3700
Table of Contents 1.0 Executive Summary 2
2.0 Introduction 3 2.1 Background of the Marriott International Inc
3.0 Vision, Mission and Goals 4 3.1 Vision statement 4 3.2 Mission statement 4 3.3 Goals 4
4.0 External Environment Analysis 5 4.1 The PESTEL Analysis 5 4.2 Porter's Five Forces Model 7
5.0 Internal Environment 9
5.1 The SWOT analysis and TOWS Matrix 9
5.3 The Boston Consulting Growth 12
5.4 Product Lift Cycle (PLC) 13
5.5 Financial Analysis 14
6.0 Comparison of industry competitors 15
6.1 The Competitive Profile Matrix 15
7.0 Formulating Strategies and Development Methods 16
7.0 Grand Strategy Matrix 16
8.0 Conclusion