Marriott Hotel
MARRIOTT HOTEL
Marketing Essay
Jelena Stankovic
09.03.2012
Anniesland College
The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix, products of the hotel, channels of distribution, the pricing srategies, also, methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted, priced or distributed.
Glasgow Marriott hotel is located in the business district of the city centre near central station and Scottish exhibition and conference centre SECC, short drive from Glasgow Airport approximately 20 minutes, just off the M8 motorway. The hotel is not far from the main shopping street and all types of transportation such as train central station is 0.8 km, subway station Anderston 0.2 km, bus station Buchanan 1.6 km. The hotel has on-site car parking and wireless internet.
Marketing mix is the combination of elements that is used to market products. There are four elements: Product, Place, Price and Promotion. They are called the four Ps of the marketing mix. Putting the right product in the right place, at the right price, at the right time.
To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Also promotion has to suit the product or consumers will not believe in the image.
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or
Marketing Essay
Jelena Stankovic
09.03.2012
Anniesland College
The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix, products of the hotel, channels of distribution, the pricing srategies, also, methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted, priced or distributed.
Glasgow Marriott hotel is located in the business district of the city centre near central station and Scottish exhibition and conference centre SECC, short drive from Glasgow Airport approximately 20 minutes, just off the M8 motorway. The hotel is not far from the main shopping street and all types of transportation such as train central station is 0.8 km, subway station Anderston 0.2 km, bus station Buchanan 1.6 km. The hotel has on-site car parking and wireless internet.
Marketing mix is the combination of elements that is used to market products. There are four elements: Product, Place, Price and Promotion. They are called the four Ps of the marketing mix. Putting the right product in the right place, at the right price, at the right time.
To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Also promotion has to suit the product or consumers will not believe in the image.
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or