Prepared by Tatiana Popova
Course: Fundamentals of Management
Course organiser: Ron Holland
UFQM-NN12-09, BSc Business Management
Examination number: KH500
ID: 090322824
Date: 10 January 2010
Word count: 2200
Table of Contents
1.0. Introduction……………………………………………...3
…………………………………………………………………..4
1.1. Operations…………………………………………5
1.2. SWOT Analyses…………………………………...6
……………………………………………………………7
……………………………………………………………8
1.3. 4P’s of Marketing…………………………………9
…………………………………………………………....10
1.4. Financials………………………………………....11
1.5. Conclusion………………………………………...12
………………………………………………………........13
1.6. Appendix 1…………………………………………14
1.7. Appendix 2………………………………………....15
1.8. Appendix 3………………………………………....16
1.9. Bibliography…………………………………….....17
………………………………………………………….....18
…………………………………………………………….19
1.0. INTRODUCTION
Marriott International, Incorporations is a leading lodging company with more than 3,000 launched properties in the United States and operates in more than 65 countries in the world. It was formed in 1993. Marriott’s hotels include 10 brands. Among them there are brands such as Renaissance Hotels with flagship of Marriott Hotels & Resorts, also brands as Fairfield and Marriott Vacation Club International, Towne Place Suits, JW Marriott Hotels and Resorts, Residence INN and Courtyard. (Marriott International, Inc., 2009). The Ritz-Carlton Company is a luxury chain of hotels that was owned in April 1995, is also under the head of Marriott International (Funding Universe, 2009).
The Marriott International is headquartered in Bethesda (USA), and has 146,000 employees worldwide. It is ranked as the most admired company in the hospitality industry. The Company has also been recognized by the U.S. Environmental Protection Agency (EPA, 2007)) with the 2008 Sustained Excellence Award and
Bibliography: 1.Datamonitor. 2008. Marriott International, Inc. [Online] Available from: 2.EconomyWatch 4.Financials. 2008. Risk factors. [Online] Available from: http://investor.shareholder.com/MAR/Marriott_08AR/financials/financials.html [Accessed 15 December] 5.Fortune 6.Funding Universe. 2009. Marriott International, Inc. [Online]. Available from: http://www.fundinguniverse.com/company-histories/Marriott-International-Inc-Company-History.html [Accessed 14 December] 7.Marriott, Inc 8.Marriott International, Inc. 2009. Financials: consolidated statements of income [Online] Available from: http://investor.shareholder.com/MAR/Marriott_08AR/financials/stmts_1.html [Accessed 21 December 2009] 9.Marriott International, Inc 10.Marriott International, Inc. 2009. Financials: consolidated statements of cash flows [Online] Available from: http://investor.shareholder.com/MAR/Marriott_08AR/financials/stmts_3.html [Accessed 21 December 2009] 11.Marriott News 12.Marriott. 2009. Our Strategic Alliances. Available from: http://www.marriott.com/marriott.mi?page=diversity_partners [Accessed 14 December 2009] 13.Michelli, A 14.Needle, D. 2004. 4th edition. Business in Context: Operations. Italy: G. Canale & C. pp.408-444. 15.Sky News. 2009. Horror Bomb Blast at Luxury Hotel. [Online] Available from: http://news.sky.com/skynews/Home/World-News/Blast-In-Islamabad/Article/200809315103691 [Accessed 26 December 2009] 16.The Ritz-Carlton 19.Travelbite. 2005. China sees rapid tourism growth. [Online] Available from: http://www.travelbite.co.uk/destinations/asia/china-sees-rapid-tourism growth$8570626.htm [Accessed 7 December 2009] 20.UNWTO World Tourism Barometer. 2008. Short-term tourism. The e-journal of World Tourism Organisation [Online]. Vol. 6 (3) p.5. Available from: http://www.em.gov.lv/images/modules/items/Barometrs_oktobris.pdf [Accessed 26 December 2009]