Marrketing Plan
Executive Summary:
Pantene is a strategic product of P&G Groups. It is a qualified, nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft, smooth and beautiful hair.
Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time, P&G has made more than 55 billion dollar for total sales. Pantene is the brand name has provided a successful performance for P&G when making 10% increase in sales each year.
In order to achieve the product objective including………….., the marketing plan is about putting many factors which have affected to Pantene, in particular, into the evaluation and investigation for the improvement and development about Pantene Shampoo. Furthermore, Pantene is one of the most successful brand name of P&G Groups so P&G has poured a large amount of money just for advertising Pantene throughout the world (200million dollar for 2007 and 135million dollar for November 2008). As can be seen, Pantene is considered an important product series, which the head of company has paid attention most.
Currently, many factors that are contained in Micro and Macro environment will be analyzed to clearly understand how Pantene has to face with competitors and appropriate adapt to change and improve its performance.
Based on the SWOT analysis toward the company, we will establish the strong tactic, which use the corporation existing advantages to expand the brand name.
By implementing 4Ps’ strategy, we aim to create the consumers’ awareness and enlarge the product into Vietnamese market. This strategy is a significant part to take advance into the market that Pantene has been staying. We focus on the current customers and then open widely to most every customers who we are able to reach. Pantene is now efficiently working and continue to run
Pantene is a strategic product of P&G Groups. It is a qualified, nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft, smooth and beautiful hair.
Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time, P&G has made more than 55 billion dollar for total sales. Pantene is the brand name has provided a successful performance for P&G when making 10% increase in sales each year.
In order to achieve the product objective including………….., the marketing plan is about putting many factors which have affected to Pantene, in particular, into the evaluation and investigation for the improvement and development about Pantene Shampoo. Furthermore, Pantene is one of the most successful brand name of P&G Groups so P&G has poured a large amount of money just for advertising Pantene throughout the world (200million dollar for 2007 and 135million dollar for November 2008). As can be seen, Pantene is considered an important product series, which the head of company has paid attention most.
Currently, many factors that are contained in Micro and Macro environment will be analyzed to clearly understand how Pantene has to face with competitors and appropriate adapt to change and improve its performance.
Based on the SWOT analysis toward the company, we will establish the strong tactic, which use the corporation existing advantages to expand the brand name.
By implementing 4Ps’ strategy, we aim to create the consumers’ awareness and enlarge the product into Vietnamese market. This strategy is a significant part to take advance into the market that Pantene has been staying. We focus on the current customers and then open widely to most every customers who we are able to reach. Pantene is now efficiently working and continue to run
References: o Bush, M 2006, ‘How P&G measures up’, PR week, Cision, viewed 27 April 2009, o ‘Breakthrough new Pantene Pro-V - A Revolution in Haircare Technology’, 2009, PR Newswire Europe, viewed 22 April 2009, o ‘Company’, 2008, Procter & Gamble, viewed 7 April, 2009, o ‘Household Living Standard Survey’, 2006, General Statistics Office of Vietnam, viewed 20 April 2009, o Lloyd, D 2007, Business Plan, 1st edition, Hodder Education, UK o ‘Motorcycle helmet wearing becomes law in Vietnam’, 2007, World Health Organization, viewed 17 April, 2009, o ‘P&G Recognize Top Performing Supplier’, 2008, Returns, viewed 7 May 2009, o ‘Science unlocks the potential of nature’, 2008, Pantene, viewed 25 April 2009, o ‘Shampoo’, 2008, Pantene, viewed 25 April 2009, o ‘Social- Economic situation January 2009’, 2009, General Statistics Office of Vietnam, viewed 25 April 2009, o ‘Vietnam’ 2009, Central Intelligence Agency- the Word Fact Book, viewed 17 April, 2009, o ’30% nguoi dung Internet o Vietnam click vao banner quangcao’, 2009, vnexpress, saovangdatviet, viewed 08 March 2009, XII