Preview

Maruti Suzuki

Powerful Essays
Open Document
Open Document
7987 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Maruti Suzuki
Introduction

The automobile industry, one of the core sectors, has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong sales in the couple of years in the view of a reasonable surge in demand. The Indian automobile market is gearing towards international standards to meet the needs of the global automobile giants and become a global hub. In this Maruti Suzuki India limited is one of the leading player in four wheeler division in India. So I took this company to make a detailed analysis in this auspicious time.

Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading four-wheeler automaker manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The company headquarter is in GURGAON, HARYANA. Maruti Suzuki ranked 1st in ‘customer satisfaction’ for 9 consecutive years as JD Power CSI Survey, having 2767 workshops in 1314 cities. Company has the facility to produce one million units per annum. It has 681 outlets in 454 cities. Present it giving direct employment opportunities to more than 7000 peoples.

Objective of the research

The objective of this project is deeply analyze on Maruti Suzuki India Limited by monitoring the growth rate and performance on the basis of historical data.

* What is the vision and objectives of Maruti Suzuki India Limited? * To study the growth and expansion of Maruti Suzuki * To know the service and other facilities provided to customers * To identify the most preferred model of Maruti Suzuki’s range of vehicles * Study on
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Tata Nano
    • 1122 Words
    • 5 Pages

    Tata Nano

    However, they were not the market leaders for the passenger vehicles with a market share of 16,45% against 46,07% for their competitor’s car, the Maruti Suzuki India. The Maruti had placed itself in the market has everyone’s car. Whether you are young or old, single or married, with children or not, you could have the Maruti. And it succeeded.…

    • 1122 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Tata Motors Strategy
    • 1838 Words
    • 8 Pages

    Tata Motors Strategy

    Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years, with the exception of the previous two years where the effects of the global downturn were felt, primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12, total 2.53 million passenger cars were sold in India. Currently India has 31.4 million middle class households. In next 5 years, this number is expected to reach 53.3 million middle class households, thus providing a great market opportunity for car manufacturers. HHI for passenger car manufacturer market is 2139 (Exhibit 1) which is relatively low. There are more than 20 car manufacturers currently present in Indian market. Prominent factors which govern the selection of a passenger car are Affordability, Fuel Economy and Luxury. In case of commercial vehicles, 0.89 million vehicles were sold in the year 2011-12. HHI for commercial vehicles is 4326 (Exhibit 2). Currently there are 4 major competitors in this segment. What business the company is in: Tata Motors is India’s largest automobile company. It is the leader by far in commercial vehicles in each segment, and has third highest market share in passenger vehicles segment. The company is the world’s fourth largest truck and bus manufacture. Who will be its targeted customers: 85.1% of the total revenue (10.9 billion USD) of Tata motors comes from Domestic vehicle sales in India. Hence, India is the primary target market for Tata Motors. Being the low cost leader, target customers for Tata motors are middleclass households and youngsters which are the final consumers of passenger vehicles. For recently acquired luxury brand Jaguar Land Rover, target customers are affluent class of the society. Target market for this brand is US and…

    • 1838 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Development of Indian Automobile Sector: Impact of Japanese Fdi
    • 696 Words
    • 3 Pages

    Development of Indian Automobile Sector: Impact of Japanese Fdi

    Automotive Industry, globally, as well in India, is one of the key sectors of the economy. Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and acts as one of the drivers of economic growth. Indian automotive industry produces a wide variety of vehicles: passenger cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as jeeps, scooters, motor-cycles, three wheelers, tractors and other agricultural equipment etc. It is estimated that the total…

    • 696 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Tata Motors
    • 817 Words
    • 4 Pages

    Tata Motors

    Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing companies in India. The company is engaged in the development, design, manufacture, assembly, and sale of vehicles including financing, as well as sale of related parts and accessories. The company primarily operates India, South Korea, South Africa, Thailand, Bangladesh, Singapore, Spain, and the UK. It is headquartered in Mumbai, India and employs about 49,856 people. The company recorded revenues of INR925,192.5 million ($19,530.8 million) during the financial year ended March 2010 (FY2010), an increase of 30.5% over FY2009. The operating profit of the company was INR42,288.3 million ($892.7 million) during FY2010, as compared to the operating loss of INR6,580 million ($138.9 million) in FY2009. The net profit was INR25,710.6 million ($542.8 million) in FY2010, as compared to the net loss of INR25,052.5 million ($528.8 million) in FY2009. Scope of the Report - Provides all the crucial information on Tata Motors Limited required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Tata Motors Limited in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Tata Motors Limited -Data is supplemented with details on Tata Motors Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Tata Motors Limited Reasons to Purchase…

    • 817 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Secondary Analysis of Mid Segment Cars in India
    • 8336 Words
    • 34 Pages

    Secondary Analysis of Mid Segment Cars in India

    The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:-…

    • 8336 Words
    • 34 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    BRAND POSITIONING OF SCORPIO
    • 563 Words
    • 7 Pages

    BRAND POSITIONING OF SCORPIO

     By 2003 there were about 12 major player’s in automobile market.  During the period of 1999-2003 the CAGR for passenger cars segment was about 9% and for UV segment it was 4%. M & M PRODUCT PORTFOLIO Mahindra…

    • 563 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Strike Maruti's Manisar Plant
    • 1668 Words
    • 7 Pages

    Strike Maruti's Manisar Plant

    Suzuki Motor Corp was one of the first foreign joint venture companies in Association with the Indian Government to set factory in India under the name of Maruti Udyog Limited. Their first car was produced in the Manesar plant in Gargaon in 1983. The company was renamed as Maruti Suzuki India Limited (MSIL) in September 2007which reflected the total disengagement of Indian Government by the selling of its share to Indian investment companies. Suzuki Motor Corp has a holding of 54.2% of the capital. In 2010 Maruti’s production was 7,800,00 vehicles while the total production of vehicles in India were 2,600,000. They had a market share of 44.90% in the Indian car market.…

    • 1668 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Csr Activites of Maruti Suzuki
    • 1699 Words
    • 7 Pages

    Csr Activites of Maruti Suzuki

    "While working to enhance shareholder wealth, Maruti Suzuki will regularly engage with all stakeholders to assess their needs and through its products, services, conduct and management initiatives, promote their sustained growth and well - being"…

    • 1699 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Crm in Maruti
    • 3095 Words
    • 13 Pages

    Crm in Maruti

    Maruti Suzuki is the Indian passenger car market leader for several decades. It has crossed the 10…

    • 3095 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Martui Suzuki Segmentation and Sales Trend
    • 5663 Words
    • 23 Pages

    Martui Suzuki Segmentation and Sales Trend

    In this project I have tried to find the segmentation of cars done by Marti Suzuki and its effect on customers. I have also tried to study the sales trend of the company. In this study I have followed different methods to find and analyse the data which are from primary as well as secondary sources. I have used question are method to study the sales trend of Marti Suzuki and have used it to question some dealers and customers for general data. In Cuttack and Bhubaneswar I have visited Marti showrooms and tried to know what cars are being sold the most and the reasons behind the same. I have tried to analyse the sales trend and find out why certain cars are more in demand amongst the customers. I have made an attempt to advise the company as to what modifications can be made to the existing models to get an edge over competitors. I have also used secondary data to analyse the sales trend of Marti Suzuki in which I studied the…

    • 5663 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Maruti Suzuki Financial Analysis
    • 2175 Words
    • 9 Pages

    Maruti Suzuki Financial Analysis

    Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation, the Company has always worked towards building trust with shareholders, employees, customers, suppliers and other stakeholders based on the principles of good corporate governance, viz., integrity, equity, transparency, fairness, disclosure, accountability and commitment to values.…

    • 2175 Words
    • 9 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    maruti suzuki
    • 693 Words
    • 3 Pages

    maruti suzuki

    Mumbai Indians is a franchise cricket team of the Indian Premier League and it represents the city of Mumbai in the Indian Premier LeagueIn 2008, the franchise was successfully bid by India Win Sports Pvt. Ltd.; a group company of Reliance Industries Ltd.…

    • 693 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    suzuki
    • 4351 Words
    • 28 Pages

    suzuki

    This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, I’ve done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission, vision and corporate values. Then I observer the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which include SWIFT, LIANA, CULTUS, MEHRAN, APV etc… With the help of Internal and External analysis, I’ve sorted out some of their strengths, weaknesses and the opportunities and threats prevailing in the market. Also the PEST analysis was conducted to observe the external factors that may influence the performance of the company.…

    • 4351 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    maruti suzuki
    • 3799 Words
    • 16 Pages

    maruti suzuki

    In the early 21st century, with the original four Asian Tigers at or near to fully developed status, attention has increasingly shifted to other Asian economies such as China and India, which are experiencing rapid economic transformation at the present time and are thus leading a sort of redistribution of the epicenter of global innovative activities. Not only so, it is also being widely contended that these emerging new economies that have already shown capacities to alter the balance of the international division of labour in their favour i.e. demonstrated capabilities which might drastically change the world’s technological map. The apparent tendency is conjectured to have risen from some substantial amount of cumulative deepening and technological upgrading of the enterprises (at least in some industries, if not all) within these economies.…

    • 3799 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Organizational Structure and Process Design: A case Study on Maruti Suzuki
    • 8928 Words
    • 36 Pages

    Organizational Structure and Process Design: A case Study on Maruti Suzuki

    Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers, and has been the largest passenger car manufacturer in India. In fiscal 2002, it had the highest sales volumes of 339,964 cars and a market share of 58.6%. Maruti has a diverse product range that includes ten basic models with over 50 variants, of which nine models are manufactured locally and one is imported from Suzuki. A timeline showing the evolution of Maruti over the years is given in the appendix.…

    • 8928 Words
    • 36 Pages
    Good Essays
    Read More

Related Topics