Maruti Suzuki
SUB: MARKETING MANAGEMENT
TOPIC: PROJECT ON MARUTI SUZUKI SWIFT
SUBMITTED BY: GROUP 1 MMS (2010-12) SEM I
SUBMITTED TO: MR.KEDAR DUNAKHE
MARUTI SUZUKI
Maruti Suzuki India Limited, a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited.
MARUTI SWIFT- You’re The Fuel...
In India, Suzuki has launched Swift as a joint venture with Maruti and the car is known as Maruti Swift. In the Indian auto market Swift is available with seven variants four with petrol and three with diesel engine option. The petrol version of Maruti Swift is powered by 1.2L K-series engine. The 1.2L, K-series petrol engine present in Maruti Swift is highly fuel efficient with the availability of 16 Valve light weight DOHC engine that reduces friction and improves durability and fuel economy to the best in town. Maruti Swift is endowed with 5 Speed Manual Transmission Gearbox. This gearbox is cable type gearshift which is of great help at the time of shifting of gear. Maruti Swift’s powerful engine with the emission of BS IV and is very fuel efficient and a very good performer that offers an impressive mileage of 14.4 kmpl in the city roads and 18.1 kmpl on the highways.
TOPIC: PROJECT ON MARUTI SUZUKI SWIFT
SUBMITTED BY: GROUP 1 MMS (2010-12) SEM I
SUBMITTED TO: MR.KEDAR DUNAKHE
MARUTI SUZUKI
Maruti Suzuki India Limited, a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited.
MARUTI SWIFT- You’re The Fuel...
In India, Suzuki has launched Swift as a joint venture with Maruti and the car is known as Maruti Swift. In the Indian auto market Swift is available with seven variants four with petrol and three with diesel engine option. The petrol version of Maruti Swift is powered by 1.2L K-series engine. The 1.2L, K-series petrol engine present in Maruti Swift is highly fuel efficient with the availability of 16 Valve light weight DOHC engine that reduces friction and improves durability and fuel economy to the best in town. Maruti Swift is endowed with 5 Speed Manual Transmission Gearbox. This gearbox is cable type gearshift which is of great help at the time of shifting of gear. Maruti Swift’s powerful engine with the emission of BS IV and is very fuel efficient and a very good performer that offers an impressive mileage of 14.4 kmpl in the city roads and 18.1 kmpl on the highways.