Mary Kay case
Question # 1
Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption of cosmetics. Individuals of India have become focused on the need to be well groomed, stylish and good looking. As a result of this knowledge, senior management of Mary Kay Inc. has seen great potential and will address the business aspect of building a brand, building a sales force and creating a supply chain to create exposure and extend the brand in the Indian Culture.
Repeat question 1
1. Outline the international business aspects of Mary Kay’s presence in India.
China accounts for the largest sales revenue outside the United States, representing about 25% of annual Mary Kay Inc worldwide sales. Part of the international success in china has been attributed to the company message of female empowerment and femininity that resonates in China, a country where few opportunities are provided to start your own business. Mary Kay global independent sales exceed 2 million. Its presence in India is seen heavenly through the introduction of its products in a mass market. India is a growing class where the population is young and optimistic. There is a growing number of working women who have provided with the boost of sales where the majority of the middle-class women exist in. India is a potential growth market which is in the
Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption of cosmetics. Individuals of India have become focused on the need to be well groomed, stylish and good looking. As a result of this knowledge, senior management of Mary Kay Inc. has seen great potential and will address the business aspect of building a brand, building a sales force and creating a supply chain to create exposure and extend the brand in the Indian Culture.
Repeat question 1
1. Outline the international business aspects of Mary Kay’s presence in India.
China accounts for the largest sales revenue outside the United States, representing about 25% of annual Mary Kay Inc worldwide sales. Part of the international success in china has been attributed to the company message of female empowerment and femininity that resonates in China, a country where few opportunities are provided to start your own business. Mary Kay global independent sales exceed 2 million. Its presence in India is seen heavenly through the introduction of its products in a mass market. India is a growing class where the population is young and optimistic. There is a growing number of working women who have provided with the boost of sales where the majority of the middle-class women exist in. India is a potential growth market which is in the