Mas and Airasia
Conduct
Business Objectives
Pricing Policies
Product design and branding
Advertising and marketing
Research and development
Collusion
Merger
MAS - Objectives
The primary objectives of the company were to furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover, as the Malaysia flag carrier, Malaysia Airlines had played a vital role in contributing to the economic and social integration of the country as a whole. Malaysia Airlines will consistently commit to its planning as to maximize market penetration with a reasonable number of aircraft type and fleet resources.
Malaysia Airlines has set a business objective to become the No 1 airline in Asia by 2015 in terms of service quality and profitability.
Branding
From the late 1990s up to 2007, Malaysia Airlines used the Going Beyond Expectations slogan to brand itself internationally. With the rollout of the Business Transformation Plan in 2008,]the CEO of Malaysia Airlines rejected the idea of using MH's network or certain other features as its new branding strategy.[37] Instead, the new branding strategy slogan is MH is Malaysian Hospitality, to emphasise the hospitality of its cabin crew instead of the airline's network and cabin classes.
Alliance
In August 2011, Malaysia Airlines agreed to form an alliance with AirAsia through a share swap.
On 1 February 2013, the airline joined the Oneworld airline alliance, whose members include British Airways, Qantas, Cathay Pacific, and Japan Airlines.[42]
Airasia
Business Objectives
Our Vision
TO CONTINUE TO BE THE LOWEST COST SHORTHAUL AIRLINE IN EVERY MARKET WE SERVE IN ASIA, DELIVERING STRONG ORGANIC GROWTH THROUGH OFFERING THE LOWESTAIRFARES AT A PROFIT.
AirAsia
Pricing
Fares are significantly lower than those of other airline service providers
Website fares are much cheaper compared tothe frontline counter price
Promotion pricing
Business Objectives
Pricing Policies
Product design and branding
Advertising and marketing
Research and development
Collusion
Merger
MAS - Objectives
The primary objectives of the company were to furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover, as the Malaysia flag carrier, Malaysia Airlines had played a vital role in contributing to the economic and social integration of the country as a whole. Malaysia Airlines will consistently commit to its planning as to maximize market penetration with a reasonable number of aircraft type and fleet resources.
Malaysia Airlines has set a business objective to become the No 1 airline in Asia by 2015 in terms of service quality and profitability.
Branding
From the late 1990s up to 2007, Malaysia Airlines used the Going Beyond Expectations slogan to brand itself internationally. With the rollout of the Business Transformation Plan in 2008,]the CEO of Malaysia Airlines rejected the idea of using MH's network or certain other features as its new branding strategy.[37] Instead, the new branding strategy slogan is MH is Malaysian Hospitality, to emphasise the hospitality of its cabin crew instead of the airline's network and cabin classes.
Alliance
In August 2011, Malaysia Airlines agreed to form an alliance with AirAsia through a share swap.
On 1 February 2013, the airline joined the Oneworld airline alliance, whose members include British Airways, Qantas, Cathay Pacific, and Japan Airlines.[42]
Airasia
Business Objectives
Our Vision
TO CONTINUE TO BE THE LOWEST COST SHORTHAUL AIRLINE IN EVERY MARKET WE SERVE IN ASIA, DELIVERING STRONG ORGANIC GROWTH THROUGH OFFERING THE LOWESTAIRFARES AT A PROFIT.
AirAsia
Pricing
Fares are significantly lower than those of other airline service providers
Website fares are much cheaper compared tothe frontline counter price
Promotion pricing