Masafi
|
Table Of content
Executive Summary
Masafi Company has won local and international recognition with the award of several quality certificates
Its products are processed and packaged in a fully automated, modern manufacturing facility utilizing innovative processing technologies. Water passes through a multi stage filtration system. Products spread in many supermarkets , schools ,mosques, parks ,malls, hospitals ,coffee shops and homes
Introduction
Masafi is one of the largest producers of mineral water in the Gulf region established in 1976 in Dubai , UAE .It has been the leader in its field, it 's not only for producing water also there are many products .Masafi Water it 's come from mountains in RAS ALkhaima where it is the clear number one brand choice amongst consumers.
Masafi Mineral Water is considered one of the leaders in bottled water manufacture in the Middle East. Started by 5.5 millions , also masafi juice is one of the top ten UAE juice Brands .
Moreover, Masafi is served all slice of the society and produce many products like ( Water , children Juices , tissue , flavoured water, potato chips and basmati rice).
It 's export 30% of its products to 56 countries like Oman , Qatar , African countries ,UK , japan, Saudi Arabia, Afghanistan, Jordan, Djibouti, Syria, Bahrain, Morocco, Taiwan, Germany, Bangladesh and Pakistan. according to the demand of these countries. Since its establishment in 1976, Masafi Mineral Water has provided a consistent, healthy bottled water product which conforms many Food & Health Authority product guidelines as well as to the internationally accepted U.S. Food And Drug Administration (USFDA) bottled water standards. And also it get many Certifications like ISO 9001 : 2000 , ISO 14001 :2004 , HACCP , International bottled water association and Quasi – USA .
The Company employees over 400 people in its manufacturing facility and distribution centers
Mission:
It 's Masafi 's constant
Table Of content
Executive Summary
Masafi Company has won local and international recognition with the award of several quality certificates
Its products are processed and packaged in a fully automated, modern manufacturing facility utilizing innovative processing technologies. Water passes through a multi stage filtration system. Products spread in many supermarkets , schools ,mosques, parks ,malls, hospitals ,coffee shops and homes
Introduction
Masafi is one of the largest producers of mineral water in the Gulf region established in 1976 in Dubai , UAE .It has been the leader in its field, it 's not only for producing water also there are many products .Masafi Water it 's come from mountains in RAS ALkhaima where it is the clear number one brand choice amongst consumers.
Masafi Mineral Water is considered one of the leaders in bottled water manufacture in the Middle East. Started by 5.5 millions , also masafi juice is one of the top ten UAE juice Brands .
Moreover, Masafi is served all slice of the society and produce many products like ( Water , children Juices , tissue , flavoured water, potato chips and basmati rice).
It 's export 30% of its products to 56 countries like Oman , Qatar , African countries ,UK , japan, Saudi Arabia, Afghanistan, Jordan, Djibouti, Syria, Bahrain, Morocco, Taiwan, Germany, Bangladesh and Pakistan. according to the demand of these countries. Since its establishment in 1976, Masafi Mineral Water has provided a consistent, healthy bottled water product which conforms many Food & Health Authority product guidelines as well as to the internationally accepted U.S. Food And Drug Administration (USFDA) bottled water standards. And also it get many Certifications like ISO 9001 : 2000 , ISO 14001 :2004 , HACCP , International bottled water association and Quasi – USA .
The Company employees over 400 people in its manufacturing facility and distribution centers
Mission:
It 's Masafi 's constant
References: Lancaster G. and massingham, L. Essential of marketing, third edition, McGraw hill pub. Armstrong, Michael (2001). A handbook of Human Resource Management practice. Chapter 33, P 513-599). Kagan Page pub. Lancaster G. A. Marketing and Engineering can there ever be synergy “Journal of marketing management, 9, 1993. pp 141. http://www.africa-business.com/profiles/masafi.html www.ameinfo.com/ar-109098.html http://www.masafi.com/en/corporate/faqs/corporate/ http://www.masafi.com/ http://www.arabianbusiness.com/companies/masafi-mineral-water-company-349795.html http://www.sell123.org/company/United-Arab-Emirates/1196453.htm http://prezi.com/bu7uy4i-xf6y/masafi-marketing-audit-presentation/