Maslow's Theory
Running head: MASLOW’S MODEL 1
Individual Project Unit 2: Maslow’s Model
Vanessa Sutton
American Intercontinental University
MASLOW’S MODEL 2
Abstract
This paper discuss the decision making processes a consumer makes when purchasing a product or
Service. It requires a consumer pass through all the stages of the Industrial model depending on the size of the purchase. Sometimes customers skip or reverse some of the stages. For example, if I bought a favorite hamburger, I would recognize the need (hunger) and go to the purchase decision. I would skip information, search and evaluation. This model is used when making larger decisions such as buying a computer, buying a car which requires some deeper thought and deliberation. Marketers have been using this approach combined with Maslow’s hierarchy of needs conceptual model to generate ideas for developing product design, features ,advertising and other promotional techniques in the business world..
MASLOW’S MODEL 3
Introduction A general industrial model of consumer decision making processes consists of identification
Of need/want; task orientation; information search; evaluation of options; purchase decision; past
Purchase evaluation. This model is important for anyone making marketing decisions it makes the
Marketer think about the whole buying process rather than just the purchase decision (where its to
Late for a business to influence choice). Successful marketing persuades a prospective client to
Purchase the product or service you are selling. One of the most
Individual Project Unit 2: Maslow’s Model
Vanessa Sutton
American Intercontinental University
MASLOW’S MODEL 2
Abstract
This paper discuss the decision making processes a consumer makes when purchasing a product or
Service. It requires a consumer pass through all the stages of the Industrial model depending on the size of the purchase. Sometimes customers skip or reverse some of the stages. For example, if I bought a favorite hamburger, I would recognize the need (hunger) and go to the purchase decision. I would skip information, search and evaluation. This model is used when making larger decisions such as buying a computer, buying a car which requires some deeper thought and deliberation. Marketers have been using this approach combined with Maslow’s hierarchy of needs conceptual model to generate ideas for developing product design, features ,advertising and other promotional techniques in the business world..
MASLOW’S MODEL 3
Introduction A general industrial model of consumer decision making processes consists of identification
Of need/want; task orientation; information search; evaluation of options; purchase decision; past
Purchase evaluation. This model is important for anyone making marketing decisions it makes the
Marketer think about the whole buying process rather than just the purchase decision (where its to
Late for a business to influence choice). Successful marketing persuades a prospective client to
Purchase the product or service you are selling. One of the most