Mass Communication
KOM 3403
PUBLIC ORATION
ASSESSMENT
NAME: NUR ELDZARIAH IDMA MOHAMED RIDZUAN
MATRIC NO: 156333
COURSE: BSC NUTRITION AND COMMUNITY HEALTH
LECTURER: MOHD ARIF IDRIS
QUESTION 1) Explain what you know about communication and effective communication. 2) Communication skill is the key to be a good, effective and efficient leader. In detail, explain and give clear example.
Communication and Effective Communication
Communication influences all factors of our life. From daily interactions with strangers on the street to the way we present ourselves in the classes or board room, the way we communicate is a reflection of who we are and the way we establish relationships with those around us. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983). It is also could be a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. Basic communication theory posits four basic components for the successful completion of transmitting information (in a human context); the sender (or encoder), the message, the channel by which the message or information is sent for example written, oral, audio, visual, and the last one is the receiver or target of the communication information (decoder). Any disruption, garbling or malfunction at any point of that communication sequence could result in the failure of a successful communication.
There are several level of communication which are interpersonal, intrapersonal, group, public and mass communication. Every of these levels bring difference situation and purposes, for example between public and intrapersonal communication. Public communication involves one person who speaks to a large number of people while intrapersonal communication is an exchange of information we have with ourselves. Effective communication extends the
PUBLIC ORATION
ASSESSMENT
NAME: NUR ELDZARIAH IDMA MOHAMED RIDZUAN
MATRIC NO: 156333
COURSE: BSC NUTRITION AND COMMUNITY HEALTH
LECTURER: MOHD ARIF IDRIS
QUESTION 1) Explain what you know about communication and effective communication. 2) Communication skill is the key to be a good, effective and efficient leader. In detail, explain and give clear example.
Communication and Effective Communication
Communication influences all factors of our life. From daily interactions with strangers on the street to the way we present ourselves in the classes or board room, the way we communicate is a reflection of who we are and the way we establish relationships with those around us. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983). It is also could be a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. Basic communication theory posits four basic components for the successful completion of transmitting information (in a human context); the sender (or encoder), the message, the channel by which the message or information is sent for example written, oral, audio, visual, and the last one is the receiver or target of the communication information (decoder). Any disruption, garbling or malfunction at any point of that communication sequence could result in the failure of a successful communication.
There are several level of communication which are interpersonal, intrapersonal, group, public and mass communication. Every of these levels bring difference situation and purposes, for example between public and intrapersonal communication. Public communication involves one person who speaks to a large number of people while intrapersonal communication is an exchange of information we have with ourselves. Effective communication extends the
References: Mehrabian A. and Morton W.(1967). Decoding of inconsistent communications, Journal of Personality and Social Psychology 6:109-114 U.S. Army.(1983). Military Leadership. FM 22-100. Washington, DC: U.S. Government Printing Office. Dogra A. (2011). Leadership Communication Skills. Retrieved on October 28, 2012 from http://www.buzzle.com/articles/leadership-communication-skills.html Leonard K. (2011). 3 Communication Skills All Good Leaders Must Possess. Retrieved on October 28, 2012 from http://ezinearticles.com/?3-Communication-Skills-All-Good-Leaders-Must-Possess&id=5610422 Natalie T. (2009). Why Is Public Speaking Important?. Retrieved on October 28, 2012 from http://www.speechmastery.com/why-is-public-speaking-important.html