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Mass Media Ethics Chapters 4 & 5

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Mass Media Ethics Chapters 4 & 5
Bennetin-
• Italian retail clothing liner with provocative advertising. o Priest & a nun kissing o 26 death row inmates on Hollywood Blvd. o Aids victims
• Reason why? o Wanted to make a social statement. To get people to think by doing something radical.

Where did Socrates believe is ultimate loyalty lie?
• God
Other philosophers disagreed- believe loyalty is not an absolute concept but relative. You have to decide case by case…(social contract theorist Thomas Hobbes- “loyalty is a social act.”
• Examples of Relative State: o Work o Family & yourself o Soldiers in Vietnam (weren’t sure why they were going to war)
August 1945- WW2 ended
Which country used most chemical weapons that any other one…USA
Dropped more than 10 mil gal. on Vietnam in the Vietnam War. Agent Orange…White Phosphorous

Ethics can not be absolute. Have to be relative.

Josiah Royce-
• American Theologian
• Taught at Harvard in 1900s
• Believed loyalty could become the single ethical principle.
• Loyalty promotes self-realization.
• Can be learned and honed.
• Loyalty is ultimate expression of GOOD. It’s a social contract.
Flaws in believing loyalty is the highest expression of virtue.
• Missed place loyalties.
• In mass society face to face loyalty has lost much of its power.
Is it ethical to be loyal to unethical practices?
• Example: Gangs. Dictators (Sadam Hussein). KKK.
Royce true problem- as an ethical principle was not the poor choice of loyalties but failure to adhere to proper loyalties.

Ralph Potter-
• Harvard Theologian
• Potter Box
• 4 step guide to arrive at unethical judgment. Ethical or unethical? o Understanding the facts. o Outlining the values inherent in the decision o Applying relevant philosophical principles o Articulating a loyalty.
• Example given in book (page 102) o Priest, Pimp & Prostitute & Rape Victim with Mental Handicap o What do you do?
Print the name or not print the name?
 Print the name & print

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