massage therapy
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Table of Contents
1.0 Executive Summary 4 1.1 The Services 4 1.2 Financing 4 1.3 Mission Statement 4 1.4 Management Team 4 1.5 Sales Forecasts 5 1.6 Expansion Plan 5
2.0 Company and Financing Summary 6 2.1 Registered Name and Corporate Structure 6 2.2 Required Funds 6 2.3 Investor Equity 6 2.4 Management Equity 7 2.5 Exit Strategy 7
3.0 Massage Therapy Services and Products 8 3.1 Massage Therapy 8 3.2 Sales of Herbal and Eastern Medicine Products 8
4.0 Strategic and Market Analysis 9 4.1 Economic Outlook 9 4.2 Industry Analysis 9 4.3 Customer Profile 9 4.4 Competition 10
5.0 Marketing Plan 11 5.1 Marketing Objectives 11 5.2 Marketing Strategies 11 5.3 Pricing 11
6.0 Organizational Plan and Personnel Summary 12 6.1 Corporate Organization 12 6.2 Organizational Budget 12 6.3 Management Biographies 13
7.0 Financial Plan 14 7.1 Underlying Assumptions 14 7.2 Sensitivity Analysis 14 7.3 Source of Funds 14 7.4 General Assumptions 14 7.5 Profit and Loss Statements 15 7.6 Cash Flow Analysis 16 7.8 Breakeven Analysis 18
Three Year Profit and Loss Statement 19
Three Year Cash Flow Analysis 23
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a massage therapy practice while showcasing the expected financials and operations over the next three years Bliss massage therapy based corporation that will provide massage therapy services to patients in its targeted market. The Company was founded by Joyce schneider
1.1 The Services
The primary revenue stream for the business will come from the sale of massage therapy services rendered by Joyce Schneider According to several medical studies the effects and benefits of massage therapy are well documented, and they provide several medical benefits to patients.
The business will