Massimo Dutti Marketing Plan
New Collection Launch | Marketing Plan
Prepared BY
Said Hassan
Amr Sawy
Ahmed Samy
Presented To
Dr. Talaat Asaad
Table of content 1. Cover 2. Table of content 3. Company overview 4. Brand explained 5. Key success Factors 6. Industry analysis 7. SWOT analysis 8. Customer analysis 9. Segment analysis 10. Market analysis 11. Marketing and promotion plan 12. Marketing STP 13. Positioning 14. Promotion strategy 15. Advertising strategy 16. Advertising creative 17. Art work inspiration 18. Artwork inspiration 19.
Company Overview
Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the company has over 512 shops in 47 countries.
The chain was originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of women wear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group
Product
| From September 2006, Massimo Dutti has designed and commercialized the following lines over its three different sections:
1. Women’s wear: Women, Accessories, Soft, Fragrances, Eyewear
2. Men’s wear: Men, Accessories, Soft, Personal Tailoring, Fragrances, Eyewear
3. Children swear: Boys & Girls
4. Baby |
Mission
Exclusive, quality of materials and combination of textures and styles are the foundations of the world created by Massimo Dutti in all of its collections.
Based on a concept of its own creation, Massimo Dutti represents to an urban, elegant and contemporary client. Our customer do not only requires a way of dressing the severity trends, our customer is loyal to our label and is proud of its values.
Collection after collection, Massimo Dutti aims to achieve a personal style and an adapted design to fashion governing standards lines in the international catwalks.
Located on the best urban sites, Massimo Dutti stores
Prepared BY
Said Hassan
Amr Sawy
Ahmed Samy
Presented To
Dr. Talaat Asaad
Table of content 1. Cover 2. Table of content 3. Company overview 4. Brand explained 5. Key success Factors 6. Industry analysis 7. SWOT analysis 8. Customer analysis 9. Segment analysis 10. Market analysis 11. Marketing and promotion plan 12. Marketing STP 13. Positioning 14. Promotion strategy 15. Advertising strategy 16. Advertising creative 17. Art work inspiration 18. Artwork inspiration 19.
Company Overview
Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the company has over 512 shops in 47 countries.
The chain was originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of women wear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group
Product
| From September 2006, Massimo Dutti has designed and commercialized the following lines over its three different sections:
1. Women’s wear: Women, Accessories, Soft, Fragrances, Eyewear
2. Men’s wear: Men, Accessories, Soft, Personal Tailoring, Fragrances, Eyewear
3. Children swear: Boys & Girls
4. Baby |
Mission
Exclusive, quality of materials and combination of textures and styles are the foundations of the world created by Massimo Dutti in all of its collections.
Based on a concept of its own creation, Massimo Dutti represents to an urban, elegant and contemporary client. Our customer do not only requires a way of dressing the severity trends, our customer is loyal to our label and is proud of its values.
Collection after collection, Massimo Dutti aims to achieve a personal style and an adapted design to fashion governing standards lines in the international catwalks.
Located on the best urban sites, Massimo Dutti stores