Master
KUMASI POLYTECHNIC
SCHOOL OF BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT OF MARKETING
PROPOSED TOPIC
THE RELEVANCE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE MARKETING OF PRODUCS /SERVICES.
A CASE STUDY OF AIRTELCOMPANY LIMITED,
(AMAKOM BRANCH)
A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN PARTIAL FULFILLMENT OF THE REQUIREDMENT FOR THE AWARD OF HIGHER NATIONAL DIPLOMA.
SUBMITTED BY:
MR.JIBRIM M FAHAD MKT05080940 MR. HAFIZ ISSAHAK MKT05080939 MR. INKOOM DOMINIC MKT05080938
CHAPTER ONE 1.0 INTRODUCTION
1.1 Background
Information communication technology (ICT) ICT refers to technology that provides access to information through telecommunication. It is similar to information technology (IT), but focuses primarily on communication technology. This includes the internet, wireless networks, cell phones, and communication medium.
Information communication technology has a profound impact on product and service and especially marketing, because technology changes advanced in increasing the impact of information technology in the growing of product and services.
This study incorporating information processing features which measure light and distance and then make automatic adjustments of lens aperture and focusing on the specific activity or image that is about to be captured. Furthermore, the newspapers we read are produced from information and communication technology whereby information are keyed in, stored and processed in an electronic form.
Most aspects of our economy form the music industry, training and other parts of the leisure industry to manufacturing, banking, retailing defense carry out their marketing activities based on modern technology. Business organizations in the Kumasi metropolis like Airtel have the opportunity to blend their marketing strategies with information communication technology. These organizations can benefit enormously from information
SCHOOL OF BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT OF MARKETING
PROPOSED TOPIC
THE RELEVANCE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE MARKETING OF PRODUCS /SERVICES.
A CASE STUDY OF AIRTELCOMPANY LIMITED,
(AMAKOM BRANCH)
A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN PARTIAL FULFILLMENT OF THE REQUIREDMENT FOR THE AWARD OF HIGHER NATIONAL DIPLOMA.
SUBMITTED BY:
MR.JIBRIM M FAHAD MKT05080940 MR. HAFIZ ISSAHAK MKT05080939 MR. INKOOM DOMINIC MKT05080938
CHAPTER ONE 1.0 INTRODUCTION
1.1 Background
Information communication technology (ICT) ICT refers to technology that provides access to information through telecommunication. It is similar to information technology (IT), but focuses primarily on communication technology. This includes the internet, wireless networks, cell phones, and communication medium.
Information communication technology has a profound impact on product and service and especially marketing, because technology changes advanced in increasing the impact of information technology in the growing of product and services.
This study incorporating information processing features which measure light and distance and then make automatic adjustments of lens aperture and focusing on the specific activity or image that is about to be captured. Furthermore, the newspapers we read are produced from information and communication technology whereby information are keyed in, stored and processed in an electronic form.
Most aspects of our economy form the music industry, training and other parts of the leisure industry to manufacturing, banking, retailing defense carry out their marketing activities based on modern technology. Business organizations in the Kumasi metropolis like Airtel have the opportunity to blend their marketing strategies with information communication technology. These organizations can benefit enormously from information