Master
MEDIA CAMPAIGN PROGRAMME FOR ABS HAIR ATTACHMENT
PACKAGED BY
(GROUP 3)
Ayara, Muyiwa Gideon 129083009
Tom-West, Ibinabo 050912045
Olorede, Jimoh 129083039
Atanda, Tinuola 129083089
Ajisegbe, Temitayo 129083075
Dosu, Tayo 119083053
As Requirement for:
Course Title: MAS 842
Course Title: Media Workshop for PR and Advert
MASS COMMUNICATION DEPARTMENT
UNIVERSITY OF LAGOS
Lecturer-In-Charge
Dr. Adepoju Tejumaye
February, 2014.
SITUATION ANALYSIS
PRODUCT HISTORY
ABS hair attachments, which is produced by Mogbogu Limited has been in existence since year 2000 and it is a widely purchased product by a lot of women in the Southwest Region where it is being distributed. The states where this product is being distributed are Lagos, Oyo, Osun, Ogun, Ekiti and Ondo respectively.
Before ABS attachments are distributed to the states for sale, the population of women in these states is put into consideration and it is recorded to be one of the bestselling attachments all over the region. The demand for this product has risen over the years. The product is good, unique and outstanding in its category. Testimonials and Sales records over the years have proven these facts.
However, ABS attachments began to experience very low sales shortly after this prestigious agency; Joy Advertising Agency took over the advertising of the product in 2011. After research has been carried out to salvage the image and competence of this prestigious advertising agency to find out the why there is a decrease in sales of ABS hair attachment since it took over advertising or marketing it. It found out that
The product is good
The product is competitively priced
The advertising campaign is good but the only problem that was discovered was that the media space and buying time was wrong.
SALES HISTORY
The quantity of sales made by Mogbogu limited has been in the ascending order since inception (2000) until 2011 when it started
PACKAGED BY
(GROUP 3)
Ayara, Muyiwa Gideon 129083009
Tom-West, Ibinabo 050912045
Olorede, Jimoh 129083039
Atanda, Tinuola 129083089
Ajisegbe, Temitayo 129083075
Dosu, Tayo 119083053
As Requirement for:
Course Title: MAS 842
Course Title: Media Workshop for PR and Advert
MASS COMMUNICATION DEPARTMENT
UNIVERSITY OF LAGOS
Lecturer-In-Charge
Dr. Adepoju Tejumaye
February, 2014.
SITUATION ANALYSIS
PRODUCT HISTORY
ABS hair attachments, which is produced by Mogbogu Limited has been in existence since year 2000 and it is a widely purchased product by a lot of women in the Southwest Region where it is being distributed. The states where this product is being distributed are Lagos, Oyo, Osun, Ogun, Ekiti and Ondo respectively.
Before ABS attachments are distributed to the states for sale, the population of women in these states is put into consideration and it is recorded to be one of the bestselling attachments all over the region. The demand for this product has risen over the years. The product is good, unique and outstanding in its category. Testimonials and Sales records over the years have proven these facts.
However, ABS attachments began to experience very low sales shortly after this prestigious agency; Joy Advertising Agency took over the advertising of the product in 2011. After research has been carried out to salvage the image and competence of this prestigious advertising agency to find out the why there is a decrease in sales of ABS hair attachment since it took over advertising or marketing it. It found out that
The product is good
The product is competitively priced
The advertising campaign is good but the only problem that was discovered was that the media space and buying time was wrong.
SALES HISTORY
The quantity of sales made by Mogbogu limited has been in the ascending order since inception (2000) until 2011 when it started