The importance of the problem lies into:
Pointing out the missed opportunities with this limited use of E-commerce for:
Government: Enhancing exports, GDP, competition, reducing traffic problems and securing opportunities for small entrepreneurs. Retailers: Better customer tracking, lower fixed and operational costs, buying and selling 24/7, allowing global expansion, easy to start the business and tuned money collection.
Customers: Faster checkout, informative search, convenient shopping at any time and better comparison between products.
Adding some new information which explains the problem and its causes.
Paving the way for further studies to find some practices and solutions to deal with the problem and overcome it.
Literature Review
Evolution of the Internet: [1]
By 2016, there will be three billion internet users globally – almost half of the world’s reputation – and the Internet economy will reach $4.2 trillion in the G-20 economies.
The developed countries internet population has increased by 32.28%, while the developing countries has grown by 484% since 2005 and compared to the estimated in 2015.
100% of the internet connections worldwide were fixed in 2005, while it is estimated in 2015 that 78.83% will be mobile connections and 21.17% only will be fixed.
The Internet Economic Impact Globally: [1]
The internet economy in the developed market of the G-20 is estimated to grow at an annual rate of 8% over the next four years.
GDP: [1]
In 2010, the internet has accounted for 4.1% of GDP in the G-20 countries.
The internet has accounted for an average of 4.3% of GDP for developed markets.
The internet has accounted for an average of 3.6% of GDP for developing markets.
Internet economy has recorded 8.3% of U.K. GDP in 2010.
Online Retail: [1]
The online retail has accounted for an average of 8.5% of total retail in developed markets in 2010.
The online retail has accounted for an
References: 4. Sabbagh. K., Mourad, M., Kabbara, W., Shehadi, R., and Samman, H., “Understanding the Arab Digital Generation”, Booz&Co., 2012. 8. Maamoun, I., “Obstacles that Limit the Success of E-Commerce in Egypt”, Arab British Academy for Higher Education, 2011. 12. Egypt leads e-commerce sales in MENA says Visa study. Published September 22, 2013, from http://www.dailynewsegypt.com/2013/09/22/egypt-leads-e-commerce-sales-in-mena-says-visa-study/ 13