Mattel
COMPANY PROFILE
Mattel, Inc.
REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32
PUBLICATION DATE: 26 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
Mattel, Inc.
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
Business Description...........................................................................................4
History...................................................................................................................5
Key Employees.....................................................................................................9
Key Employee Biographies................................................................................11
Major Products and Services............................................................................20
Revenue Analysis...............................................................................................22
SWOT Analysis...................................................................................................24
Top Competitors.................................................................................................30
Company View.....................................................................................................31
Locations and Subsidiaries...............................................................................36
Mattel, Inc.
© MarketLine
Page 2
Mattel, Inc.
Company Overview
COMPANY OVERVIEW
Mattel, Inc. (Mattel or 'the company') is engaged in designing, manufacturing and marketing of toys across the world. The company's key global brands include Barbie, Hot Wheels, American Girl, and
Fisher-Price. The company
Mattel, Inc.
REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32
PUBLICATION DATE: 26 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
Mattel, Inc.
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
Business Description...........................................................................................4
History...................................................................................................................5
Key Employees.....................................................................................................9
Key Employee Biographies................................................................................11
Major Products and Services............................................................................20
Revenue Analysis...............................................................................................22
SWOT Analysis...................................................................................................24
Top Competitors.................................................................................................30
Company View.....................................................................................................31
Locations and Subsidiaries...............................................................................36
Mattel, Inc.
© MarketLine
Page 2
Mattel, Inc.
Company Overview
COMPANY OVERVIEW
Mattel, Inc. (Mattel or 'the company') is engaged in designing, manufacturing and marketing of toys across the world. The company's key global brands include Barbie, Hot Wheels, American Girl, and
Fisher-Price. The company