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Mattel Recall

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Mattel Recall
Mattel – Case Study
“The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the

IMC Fachhochschule Krems (University of Applied Sciences)

Master Programme

International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY
Course: Strategic Purchase and Global Sourcing

Lecturer: DI Rainer DAUBECK

Submitted on: 04.12.2012

TABLE OF CONTENT

ADDITIONAL INFORMATION ........................................................................................... 1 CASE ANSWERS .................................................................................................................... 2 1. Question 1 .......................................................................................................................... 2 2. Question 2 .......................................................................................................................... 3 3. Question 3 .......................................................................................................................... 4 4. Question 4 .......................................................................................................................... 6 5. Question 5 .......................................................................................................................... 7 6. Question 6 .......................................................................................................................... 8 7. Question 7 .......................................................................................................................... 9 8. Question 8 ........................................................................................................................ 10

The Mattel Case

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The Mattel Case

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The final document should be a word document (working document). There is no need for an additional PowerPoint document.

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