Maurice Marciano Essay
MAURICE MARCIANO BIOGRAPHY
Founder Maurice Marciano, Co-Chairman and Co-Chief Executive Officer, has overseen the company's design direction and has led its unwavering and extraordinary expansion since 1982. He is truly the driving force behind the company's spirit and commitment to superior quality. Maurice has guided the company's growth to a net revenue of about $636.6 million for 2003.
Maurice concentrates on product development and coordinating the design department. He is also in charge of quality control, from raw materials to the final product. Each category of merchandise reflects the same unique aesthetic that is the core of the GUESS? design philosophy. GUESS? was created to enhance the casual, yet diverse lifestyles of its customers. …show more content…
advertising from its inception. With his unique eye for dramatic photography, he has created images that invite a voyeuristic and emotional response in the eyes of their viewers. Supported by bold, sensuous and captivating advertising images, GUESS? has received the industry's highest honors, including the Clio and Designers and Art Directors awards, assuring its place in American popular culture.
GUESS?' successful global expansion can be attributed to Paul's lead role in overseeing the development of the domestic and international licensing and export businesses. Under his keen supervision, as of December 3, 2004, GUESS? had 21 domestic and International licensees and distribution in major cities throughout Africa, Asia, Australia, Europe, the Middle East, North America and South America. Paul Marciano is also the driving force behind the success of the worldwide retail store and factory store expansion.
Paul Marciano (ca. 1952[1]) is a Jewish-American fashion designer and co-founder of Guess? Inc. He is the mastermind behind the Guess? image and his sensual black-and-white advertisements have won numerous Clio awards. Initially run by all four Marciano brothers (Paul, Armand, Maurice and Georges), today the company and its extension lines, Marciano and G by Guess, are handled only by Paul and
Founder Maurice Marciano, Co-Chairman and Co-Chief Executive Officer, has overseen the company's design direction and has led its unwavering and extraordinary expansion since 1982. He is truly the driving force behind the company's spirit and commitment to superior quality. Maurice has guided the company's growth to a net revenue of about $636.6 million for 2003.
Maurice concentrates on product development and coordinating the design department. He is also in charge of quality control, from raw materials to the final product. Each category of merchandise reflects the same unique aesthetic that is the core of the GUESS? design philosophy. GUESS? was created to enhance the casual, yet diverse lifestyles of its customers. …show more content…
advertising from its inception. With his unique eye for dramatic photography, he has created images that invite a voyeuristic and emotional response in the eyes of their viewers. Supported by bold, sensuous and captivating advertising images, GUESS? has received the industry's highest honors, including the Clio and Designers and Art Directors awards, assuring its place in American popular culture.
GUESS?' successful global expansion can be attributed to Paul's lead role in overseeing the development of the domestic and international licensing and export businesses. Under his keen supervision, as of December 3, 2004, GUESS? had 21 domestic and International licensees and distribution in major cities throughout Africa, Asia, Australia, Europe, the Middle East, North America and South America. Paul Marciano is also the driving force behind the success of the worldwide retail store and factory store expansion.
Paul Marciano (ca. 1952[1]) is a Jewish-American fashion designer and co-founder of Guess? Inc. He is the mastermind behind the Guess? image and his sensual black-and-white advertisements have won numerous Clio awards. Initially run by all four Marciano brothers (Paul, Armand, Maurice and Georges), today the company and its extension lines, Marciano and G by Guess, are handled only by Paul and