COMPANY PROFILE
MAX'S RESTAURANT
Max's Restaurant
Main office: Max's Restaurant Marketing
11th Floor, EcoPlaza Building,
Pasong Tamo Ext., Makati, Philippines, 1231
Phone:dial 7-9000 for Max's Delivery (Metro Manila Philippines only)
Be part of the Max's Online community by reaching them through the following:
Order & Pay Online: www.maxschicken.com
Email customercare@maxschicken.com.ph
http://twitter.com/maxsrestaurant http://www.facebook.com/maxsrestaurant Locations
Max's Restaurant at SM City Pampanga in Mexico, Pampanga.
Max's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii, and New Jersey, and its first Canadian branch in Toronto, Ontario. A store opened in Vancouver, British Columbia in March 2012. More branches will open soon[when?] in Sydney, Australia, and Dubai, United Arab Emirates, and Queens, New York.
HISTORICAL BACKGROUND
Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford - educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe; where the troops could enjoy food and drinks.
The cafá initially served chicken, steak and drinks. Maximo's niece - Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken - tender, juicy and crispy - and they came too! Max's Restaurant was born.
Over the years, Max's Restaurant's popularity grew and became known as "the house that fried chicken built". It has expanded in Metro Manila, Southern and Northern Luzon, Cebu and California, USA.
Looking towards the next millennium, Max's Restaurant has