Maxis

Master of Business Administration

BMO6511
Strategic Management
And Business Policy

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Strategic Analysis of MAXIS Broadband

Written by :
|Beh Yi Shan, Nicole |3685456 |
|Ng Kai Ning, Caryn |3841376 |
|So Mee Chen, May |3841366 |
|Wong Ling Yee |3841364 |
|Yip Zhi Fai, Ray |3685346 |

Prepared for :
Dr. Leo Fredericks
Dr Colin Higgins

Date :
12 December 2009
Table of Content
1.0 Introduction 1

1.1 Objective 1

1.2 Company Overview 1

1.3 Key Business Segments 1

1.4 Mission and Vision 1

2.0 External Environment Analysis 2

2.1 The General Environment 2

2.2 Industry Analysis 6

3.0 Internal Environment Analysis 8

3.1 Sustainable Competitve Advantage 8

3.2 S.W.O.T Analysis 10

3.2.1 Strengths 10

3.2.2 Weaknesses 11

3.2.3 Opportunities 12

3.2.4 Threats 12

4.0 Strategic Options 13

4.1 Acquisition 13

4.2 Strategic Alliance 14

5.0 Recommendation 15

6.0 Conclusion 15

Reference 16

Table of Figures
Table 2.1. 4
Figure 2.1 5
Table 3.2 11

1.0 Introduction
1.1 Objective
The objective of this report is to derive a strategy option for Maxis Broadband based on the external and internal environment analysis.
1.2 Company Overview
With 11.4 million mobile subscriptions, representing 40.0% of the estimated 28.5 million mobile subscriptions in Malaysia as at 30 June 2009, Maxis is the top mobile communications service provider in Malaysia by customer base and by revenues from Malaysia. Maxis gained revenue of RM4.243.8 million in year 2008 (Maxis Berhad Prospectus, 2009).
1.3 Key Business Segments
Mobile service, fixed line services