Maxis Case Study

1.0 Introduction
Maxis Communications Berhad is a leading telecommunication corporation in Malaysia. In April 1995, Maxis start to provide mobile phone service and their pre-paid brand – Hotlink was published in 1999.(Irfee Chandio (24 October 2009) Background and history of the maxis. Retrieved 30 October 2013 from http://mytelcos.wordpress.com/history/. The dialing prefixes of Maxis include 012,017 and 014-2. Their headquarter is located within the Menara Maxis that contain 49 storey. Maxis (MYX:6012) was listed on the Kuala Lumpur Stock Exchange (Bursa Malaysia) in November 2009. The company currently serving over 14.1 million subscribers according to their annual report in 2012.
Maxis provides a variety of mobile communication product and
Maxis has 95% 2G coverage and 82% 3G coverage and they are also the first to launched 4G LTE in Malaysia. In addition, they would likely to collaborate with other organization to improve their services for clients. In July 2012, Maxis has handled a protocol with the RED tone International Bhd to fast-track the roll-out of ultra-high speed 4G LTE networks within the nation. Their clients will have the opportunity to approach the highest broadband speeds, up to 150 Mbps, with the latest 4G LTE technology in Malaysia through this combined spectrum.
The revenue of Maxis in 2012 reached RM8.96 billion and their profit before tax is RM2.57 billion according to the annual report published in 2012. Maxis’ growth and strong track record of enabling improve, good customer services and value to stakeholders have won the company numerous awards such as Finance Asia: Asia’s Best Companies 2012 Malaysia awards for Overall Best Managed Company. Maxis was likewise recorded in the main three brand in Malaysia’s Most Valuable Brands 2012 awards and the best brand in telecommunications in “The Brand Laureate” awards.
Celcom Axiata
Bhd. DBA Digi is a mobile service supplier in Malaysia. It is owned in multitude by Telenor ASA of Norway with 49%. Digi develop into the first telecommunication in Malaysia to launch and operate a fully digital cellular network on 24 May 1995. Digi is listed on the main board of Bursa Malaysia Securities Berhad which the symbol andcode is DIGI (6947)
The dialing prefixes of Digi include "010", "0143", "016", "0146" and "0149". Digi is free to members who swap from their old mobile service provider over to Digi. Digi provides a variety of mobile communication services which include voice under their prepaid plans & postpaid plans, SMS, data plans and services, WAP services, international calling card and international roaming.
DiGi primarily uses the 1800 MHz band for GSM with the network code of 502-16. Digi also is the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia on 14 May 2004. Digi had started a event called 'Happy'. It was handling by Digi staffs to do this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid. In addition, Digi is the first telecommunications company in Malaysia to introduce Mobile Number Selection service which was executed in 2008. This service allow the member to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile