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Maxis SWOT

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Maxis SWOT
Findings and Analysis
Consumer Analysis
These are among the feedback that Maxis has analyze and with these, they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction.

Internal factor:
Strength
Weakness
Innovative culture
Strong management
Customer loyalty
Economics of scale
Weak supply chain
Weak brand

External factor:-
Opportunity
Threat
Online market
Innovation
New service
New technology
New markets
New products
Intense competition
Volatile cost
Substitute product

Strengths
Innovative culture
An innovative culture helps Maxis to produce unique products and services that meet their customer’s needs. Innovative Culture (Maxis) will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.
Strong management
Strong management can help Maxis reach its potential by utilizing strengths and eliminating weaknesses.
Customer loyalty
When given a choice, customers are loyal to Maxis. Instead of targeting all customers, Maxis only needs to target new customers in order to grow their business.Customer Loyalty (Maxis) has a significant impact, so an analyst should put more weight into it. Customer Loyalty (Maxis) will have a long-term positive impact on the this entity, which adds to its value.
Economics of scale
Economies of scale is the cost advantages that Maxis obtains due to size. The greater the volume, the greater the advantages.
Weakness
Weak supply chain
A weak supply chain can delay the arrival of products to Maxis’s customers. Unnecessary delays can hurt Maxis over the long run, because customers will cancel orders.Weak Supply Chain (Maxis) has a significant impact, so an analyst should put more weight into it. Weak Supply Chain (Maxis) will have a long-term negative impact on this entity, which subtracts from the entity's value. This

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