Mayur
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“Evaluating Brand Awareness and Customer Perception for Fast Mix in Haryana”
Submitted in partial fulfillment of the requirements for the Post Graduate Diploma in Management (PGDM) Agri Business and Plantation Management (ABPM)
SUBMITTED BY: MAYUR SRIVASTAVA Roll No. 11PGDM27 UNDER THE GUIDANCE OF: Mr. RESHAM SINGH REGIONAL BUSINESS MANAGER- SICPL HARYANA &
Mr. ANURAG SINGH
TERRITORY SALES MANAGER – SCIPL HARYANA SUBMITTED TO: Dr. S JOHN MANORAJ ASSISTANT PROFFESOR (MARKETING)
INDIAN INSTITUTE OF PLANTATION MANAGEMENT,BANGALORE (An Autonomous Organization Promoted by the Ministry of Commerce and Industry – Govt. of India) Jnana Bharathi Campus Post Malathalli Bangalore 560056 August 2012
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INDIAN INSTITUTE OF PLANTATION MANAGEMENT, BANGALORE
CERTIFICATE
This is to certify that the CTS report titled “Evaluating Brand Awareness and Customer Perception for Fastmix in Haryana” by Mayur Srivastava (11PGDM27) submitted for the partial fulfilment of PGDM 2011-2013, is an original work and no part has been submitted or published for the award of any degree or diploma.
Comments by the examiner :
Dr. S. John Mano Raj Asst. Prof. (Marketing) IIPM, Bangalore
Signature of the Examiner Date :
:
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4
DECLERATION
I hereby declare that the CTS report entitled “Evaluating Brand Awareness and Customer Perception for Fast mix and Machete in Haryana” submitted for the partial fulfillment of the requirements of Post Graduate Diploma in Management (Agri-business and Plantation Management) of Indian Institute Of Plantation Management, Bangalore is my original work and not submitted in partial or full for award of any other degree, diploma, fellowship or similar titles.
Date: 6.8.2012 Place: Bangalore
Mayur Srivastava Enrollment No. 11PGDM27
5
ACKNOWLEDGEMENT
First and for most, I wish to thank Sinochem India company Pvt. Ltd. for giving me this opportunity to study and present the report on “Evaluating Brand Awareness
“Evaluating Brand Awareness and Customer Perception for Fast Mix in Haryana”
Submitted in partial fulfillment of the requirements for the Post Graduate Diploma in Management (PGDM) Agri Business and Plantation Management (ABPM)
SUBMITTED BY: MAYUR SRIVASTAVA Roll No. 11PGDM27 UNDER THE GUIDANCE OF: Mr. RESHAM SINGH REGIONAL BUSINESS MANAGER- SICPL HARYANA &
Mr. ANURAG SINGH
TERRITORY SALES MANAGER – SCIPL HARYANA SUBMITTED TO: Dr. S JOHN MANORAJ ASSISTANT PROFFESOR (MARKETING)
INDIAN INSTITUTE OF PLANTATION MANAGEMENT,BANGALORE (An Autonomous Organization Promoted by the Ministry of Commerce and Industry – Govt. of India) Jnana Bharathi Campus Post Malathalli Bangalore 560056 August 2012
2
INDIAN INSTITUTE OF PLANTATION MANAGEMENT, BANGALORE
CERTIFICATE
This is to certify that the CTS report titled “Evaluating Brand Awareness and Customer Perception for Fastmix in Haryana” by Mayur Srivastava (11PGDM27) submitted for the partial fulfilment of PGDM 2011-2013, is an original work and no part has been submitted or published for the award of any degree or diploma.
Comments by the examiner :
Dr. S. John Mano Raj Asst. Prof. (Marketing) IIPM, Bangalore
Signature of the Examiner Date :
:
3
4
DECLERATION
I hereby declare that the CTS report entitled “Evaluating Brand Awareness and Customer Perception for Fast mix and Machete in Haryana” submitted for the partial fulfillment of the requirements of Post Graduate Diploma in Management (Agri-business and Plantation Management) of Indian Institute Of Plantation Management, Bangalore is my original work and not submitted in partial or full for award of any other degree, diploma, fellowship or similar titles.
Date: 6.8.2012 Place: Bangalore
Mayur Srivastava Enrollment No. 11PGDM27
5
ACKNOWLEDGEMENT
First and for most, I wish to thank Sinochem India company Pvt. Ltd. for giving me this opportunity to study and present the report on “Evaluating Brand Awareness
References: Figure No. 1.1 2.1 Title Losses In Production Caused By Different Factors Market Distribution By Product Category, 2009