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MB0039 Business Communication

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MB0039 Business Communication
SUMMER-2015
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Master of Business Administration- MBA Semester 1
MB0039–Business Communication - 4 Credits
(Book ID: B1622)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
Q1. Irrespective of the setting in which communication takes place, there are some key elements involved. What are the key elements of communication?
• Elements of communication
Answer. Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables.
(1) Sender:
The person who intends to convey the message with the intention of passing information and ideas to

Q2. What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Answer. Contact/low contact nonverbal communication
Proxemics can be one criterion for the classification of nonverbal communication: We talk about contact and low-contact communication. Proximity is communicated, for instance, through the use of space, distance, touching, and body position. The use of space, the physical distance between people, and the

Q3. What are the steps in making oral business presentation?
Answer. Step1. Determine general purpose
First, either assign or have students decide on the general purpose of their oral presentation: to inform, to persuade, or to entertain or move an audience.
Then, you can help your students by pointing out that effective oral communicators are concerned with

Q4. Imagine a new product from kids’ apparel industry. Write a persuasive letter to customers, persuading them to buy your company’s product.
Answer. Persuasive letters changes required
The most common type of persuasive letter is a sales letter addressed to customers, persuading them to buy your company’s product. A sales letter is similar to an

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