Mba Managing the Human Resource Assignment
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Master of Business Administration
Managing the Human Resource
Assignment
Prepared by Lam Ka Chun Terence
Student Number: 20495
Date of Submission: 18th Jan 2011
Part 1: P.2 (Word Count: 1689)
Part 2: P.6 (Word Count: 1245)
Part 3: P.9 (Word Count: 1297)
Total Word Count: 4231
Part 1: From a Human Resource Management perspective, provide a reasoned and academically underpinned critical analysis of Virgin’s organisational culture.
Basic on the study, here are some of the factors that define Virgin’s organisational culture:
● Symbol:
At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging and exciting working environment where the staff can show their personalities and passion. And the company name and logo “Virgin” represents its attitude and rationale when entering the new business era.
● Vision:
Virgin established as the record and music business and now the umbrella of companies are operating wide range of business including the space travel business, which is quite unique and inspiring. It leads global sustainable development initiatives and it is constantly looking for new methods to improve the business it is operating.
● Business culture:
The management team is passionate, creative and innovative in operating the business, from the new venture to the established businesses. Virgin actively encouraged their employee’s personal expression – in creative thinking, speech and even dress. Sir Branson rebels by nature loved a good challenge and enjoyed bucking convention, and he would invent his own route to success by identifying the potential and hidden opportunities.
● Values:
As per emphasized by Sir Richard Branson, the Virgin group embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. The first priority of corporate belief should be
Master of Business Administration
Managing the Human Resource
Assignment
Prepared by Lam Ka Chun Terence
Student Number: 20495
Date of Submission: 18th Jan 2011
Part 1: P.2 (Word Count: 1689)
Part 2: P.6 (Word Count: 1245)
Part 3: P.9 (Word Count: 1297)
Total Word Count: 4231
Part 1: From a Human Resource Management perspective, provide a reasoned and academically underpinned critical analysis of Virgin’s organisational culture.
Basic on the study, here are some of the factors that define Virgin’s organisational culture:
● Symbol:
At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging and exciting working environment where the staff can show their personalities and passion. And the company name and logo “Virgin” represents its attitude and rationale when entering the new business era.
● Vision:
Virgin established as the record and music business and now the umbrella of companies are operating wide range of business including the space travel business, which is quite unique and inspiring. It leads global sustainable development initiatives and it is constantly looking for new methods to improve the business it is operating.
● Business culture:
The management team is passionate, creative and innovative in operating the business, from the new venture to the established businesses. Virgin actively encouraged their employee’s personal expression – in creative thinking, speech and even dress. Sir Branson rebels by nature loved a good challenge and enjoyed bucking convention, and he would invent his own route to success by identifying the potential and hidden opportunities.
● Values:
As per emphasized by Sir Richard Branson, the Virgin group embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. The first priority of corporate belief should be