Mba Marketing Mk0017
Master of Business Administration- MBA Semester 4 MK0017 – e-Marketing - 4 Credits
Q1. Write a short notes on:
A.Internet Advertising Techniques (B):- Differences between e-Marketing and Traditional marketing
Ans:- Internet Marketing Techniques
Now, let us see some of the Internet techniques that are used in the modern marketing world:
Search Engine Marketing (SEM): SEM has become one of the major tools in the e-market. This clearly shows that search engines like Google, Yahoo etc. are being used by many people for searching relevant information. Therefore you can sell your products through them if your website is visible on these search engines. The principle techniques employed in SEM are: e-Mail Marketing:
Marketing through e-mails is e-mail marketing. Each penny which you use is worthy if you use e-marketing effectively. It helps in acquiring new customers and enhancing the relationship with the existing ones.
Banner Advertising:
Placing your advertisement on any other third party website is called as Banner marketing. If any customer clicks on your banner the Ad will direct them towards your website.
Interactive Advertising:
Interactive media applications can be used to promote online products. In interactive advertising personalised message are sent to readers. With the help of online or offline interactive media it communicates with customers in order to promote products, brands, services and many more. The main aim is to sell products.
Blog/ Article marketing: Blogs and articles can be used effectively to propagate a marketing campaign.
Ans(B):- Differences between e-Marketing and Traditional marketing e-Marketing | Traditional marketing | No immediate delivery of goods. | Immediate delivery of goods. | Helps promoting product globally. | Takes longer to promote globally. | Can work with fewer employees. | Needs more employees. | Can sell or buy product 24 X 7, round
Q1. Write a short notes on:
A.Internet Advertising Techniques (B):- Differences between e-Marketing and Traditional marketing
Ans:- Internet Marketing Techniques
Now, let us see some of the Internet techniques that are used in the modern marketing world:
Search Engine Marketing (SEM): SEM has become one of the major tools in the e-market. This clearly shows that search engines like Google, Yahoo etc. are being used by many people for searching relevant information. Therefore you can sell your products through them if your website is visible on these search engines. The principle techniques employed in SEM are: e-Mail Marketing:
Marketing through e-mails is e-mail marketing. Each penny which you use is worthy if you use e-marketing effectively. It helps in acquiring new customers and enhancing the relationship with the existing ones.
Banner Advertising:
Placing your advertisement on any other third party website is called as Banner marketing. If any customer clicks on your banner the Ad will direct them towards your website.
Interactive Advertising:
Interactive media applications can be used to promote online products. In interactive advertising personalised message are sent to readers. With the help of online or offline interactive media it communicates with customers in order to promote products, brands, services and many more. The main aim is to sell products.
Blog/ Article marketing: Blogs and articles can be used effectively to propagate a marketing campaign.
Ans(B):- Differences between e-Marketing and Traditional marketing e-Marketing | Traditional marketing | No immediate delivery of goods. | Immediate delivery of goods. | Helps promoting product globally. | Takes longer to promote globally. | Can work with fewer employees. | Needs more employees. | Can sell or buy product 24 X 7, round