Mba Project: a Study at Itc Limited
CHAPTER - 1
INTRODUCTION
Introduction:
About the industry:
Fast moving consumer goods are products that have a quick turnover, and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, condoms, batteries, paper products and plastic goods.
The purchasers usually put less thought into the purchase of FMCG than they do for other durable products such as electronic items. In comparison with other industries such as automobiles, computers, and airlines, FMCG business has a steady rate of growth, for it does not suffer from huge recession and layoffs every time the economy starts to dip. In FMCG business absolute profit made on the products is relatively small. Since they generally sell in large numbers, the overall profit on such products can be huge.
Indian FMCG industry is expected to grow at a base rate of at least 12% annually to become a ` 4,000 Billion industry in 2020, according to a new report by Booz & Company. The Report titled “FMCG Roadmap to 2020 – The Game Changers” was released at the CII FMCG Forum 2010 in New Delhi today. The Report noted that the positive growth drivers mainly pertain to the robust GDP growth, opening up and increased income in the rural areas of the country, increased urbanization and evolving consumer lifestyle and buying behavior. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies.
Some of the notable players in the Indian FMCG Industry: 1. Hindustan Unilever Limited (HUL) 2. ITC Limited 3. Nestle India Limited 4. Colgate-Palmolive 5. Parle Products 6. Britannia Industries 7. Procter and Gamble 8. Asian Paints 9. Amul Dairy Limited
INTRODUCTION
Introduction:
About the industry:
Fast moving consumer goods are products that have a quick turnover, and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, condoms, batteries, paper products and plastic goods.
The purchasers usually put less thought into the purchase of FMCG than they do for other durable products such as electronic items. In comparison with other industries such as automobiles, computers, and airlines, FMCG business has a steady rate of growth, for it does not suffer from huge recession and layoffs every time the economy starts to dip. In FMCG business absolute profit made on the products is relatively small. Since they generally sell in large numbers, the overall profit on such products can be huge.
Indian FMCG industry is expected to grow at a base rate of at least 12% annually to become a ` 4,000 Billion industry in 2020, according to a new report by Booz & Company. The Report titled “FMCG Roadmap to 2020 – The Game Changers” was released at the CII FMCG Forum 2010 in New Delhi today. The Report noted that the positive growth drivers mainly pertain to the robust GDP growth, opening up and increased income in the rural areas of the country, increased urbanization and evolving consumer lifestyle and buying behavior. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies.
Some of the notable players in the Indian FMCG Industry: 1. Hindustan Unilever Limited (HUL) 2. ITC Limited 3. Nestle India Limited 4. Colgate-Palmolive 5. Parle Products 6. Britannia Industries 7. Procter and Gamble 8. Asian Paints 9. Amul Dairy Limited