Preview

Mba Projects

Powerful Essays
Open Document
Open Document
12490 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mba Projects
CONTENTS Chapter 1 ❖ Executive Summary ❖ Introduction ❖ Automobile Industry ❖ Tata motors

Chapter 2

❖ Bijjaragi History and concerns ❖ Organization Profile ❖ Benefits of employee & customer ❖ 7 P’s

Chapter 3 ❖ HR department ❖ Service department ❖ Sales department

Chapter 4 ❖ Findings ❖ Suggestion ❖ Conclusion ❖ Questionnaire ❖ Bibliography

EXECUTIVE SUMMARY

This project mainly concentrates on the “Organization Study & Study of Customer perception and loyalty towards BIJJARAGI Motors Bijapur”.

A consumer may have set of interests, benefits, attitudes and life style before purchasing a product. But there might be a major change in his taste of preference after the purchase has been made. In such a position it is difficult for the marketer to know the behaviour of the consumer. With this view in mind the research study will be conducted to find out the consumer preference towards store and loyalty. To carry on the study the research has been conducted as per the marketing research process. As the study requires the customer (potential) opinion it will also help to know the awareness level of store and loyalty in Bijapur district and also the opinion regarding the vehicle as well as the overall performance of bijjaragi Tata motors. The study will also help us to identify the factors that influence to buy the store and loyalty which will
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Mba561 Unit 7 Project Management
    • 2438 Words
    • 10 Pages

    Mba561 Unit 7 Project Management

    a. Unforeseen obstacles. The probability of unforeseen obstacles causing a negative impact to this project is rated at a moderate risk. Due to inability to determine the severity of the impact ATT impact could range from no impact to a show stopping impact. Each occurrence will be evaluated and solved at the lowest possible level. Each occurrence has the possibility to negatively impact the overall success of this project.…

    • 2438 Words
    • 10 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Project Manegement
    • 252 Words
    • 2 Pages

    Project Manegement

    A. Developing the project charter, Developing the project management plan, Directing and managing project execution, Monitoring and controlling project work, Performing integrated change control, Closing the project or phase.…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    ferris influence
    • 1215 Words
    • 5 Pages

    ferris influence

    Consumers are responsible factors for the sales of any product or services. So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service.…

    • 1215 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Marketing Strategy of Best Buy
    • 1547 Words
    • 7 Pages

    Marketing Strategy of Best Buy

    Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and marketers need to use research techniques to understand the consumer. Understanding the intent to buy, buying process and post purchase issues from a marketing perspective raises many questions and is an in-depth process. “The basic marketing concept hold’s that firms exist to satisfy consumers’ needs.” (2004, Solomon). Once that basic concept is understood, an organization can focus on key goals to achieve a competitive advantage. Marketing strategies are used to gain better understanding of the market, consumers, environment, supply and demand and competition. The behaviors of consumers such as personality, emotions, attitudes, learning style, and perception of the consumer helps companies design their marketing techniques. External influences are also need to be studied and factors such as culture and sub-culture, demographics, social status, and family structure helps understand the decision making process of the consumer’s behavior. For marketing strategy to succeed, the insight to the consumer’s decision-making process is a good starting point.…

    • 1547 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Costco Environmental Analysis
    • 1204 Words
    • 5 Pages

    Costco Environmental Analysis

    Customer behavior in retail stores usually deal with the identification of customers and their buying behavior patterns. The study of consumers helps firms and organizations improve their marketing strategies by understanding who buys what, when, where and how. However, the principles and techniques discussed here are also applicable to other types of firms. Identification of customer’s behavior must come before any thought of the reasons for the behavior. The buying behavior of the customer is influenced by the needs and preferences of the consumers for whom the products are purchased.…

    • 1204 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    Broken Windows
    • 2080 Words
    • 9 Pages

    Broken Windows

    One of the main issues that affects the criminal justice system and DA’s office is why there is a higher occurrence of crime in many poorer or lower class neighborhoods than in middle to upper class ones. This paper raises the question whether Broken Windows theory explains the causes of crime in these areas specifically the cities of Atlanta, College Park, East Point, and Union City within Fulton County. Compared to other major counties and cities that surround Fulton County these four cities had the highest crime rates out of all. This paper also presents the arguments for and against the use of Broken Windows in police polices and policing. Finally this paper will discuss how the use or lack of use of broken windows affects the community, police, crime, and police perception.…

    • 2080 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    roaring dragon
    • 569 Words
    • 2 Pages

    roaring dragon

    Based on Loyalty, consumers could be classified into four different groups. No Loyalty, Low Loyalty, Intermediate Loyalty and Premium Loyalty (Reichheld, 1996). The consumers that do not develop a loyalty towards any brand even after repeated use of the product can be identified in this group. Low Loyalty consumers are the consumers that buy out of habit and this sort of loyalty can be attributed to habit forming buying. Product and the consumer differentiation is low in such a group. Intermediate loyalty consumers are based on environmental and situation factors of buying and being loyal. Premium Loyal Customers are the ones that would not budge from buying one particular brand for its products. An Excellent example of such consumers is Apple Customers who are hardcore loyalists.…

    • 569 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Ak Prevention
    • 1200 Words
    • 5 Pages

    Ak Prevention

    According to the National Confidential Enquiry into Patient Outcome and Death 2009, up to 30% of cases of acute kidney injury may be preventable and the best 'treatment of AKI is prevention.' [3]This can mainly be done by identifying patients most at risk as early as possible. This would involve constant monitoring of urinary output and serum creatinine levels for the high risk patients. However in general, all hospitalized patients with acute illness should be monitored for any symptoms of AKI. In addition minimising the patient’s exposure to nephrotoxic drugs and iodinated contrast agents reduces risk of diagnosis drastically. [3]…

    • 1200 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Decision Making Process- MacBook Air
    • 2538 Words
    • 9 Pages

    Decision Making Process- MacBook Air

    In the report conceptual frameworks for understanding the consumer decision making process and an analysis using the Laddering technique are presented. Its analysis using the different theories and the steps in the decision making process led to understand how consumers translate the attributes of products into meaningful association with themselves, their beliefs and values.…

    • 2538 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Store Location Evaluation Based on Geographical Consumer Information
    • 261 Words
    • 2 Pages

    Store Location Evaluation Based on Geographical Consumer Information

    The components of this thesis will be based on the use of secondary literature and databases, which will result in a qualitative and quantitative research. First several articles will be analyzed concerning store location and loyalty card holders. Based on these articles a discussion will be set up about the different factors that influence loyalty card holders. Then databases will be analysed and a conclusion can be made as to which factors affect loyalty card holders.…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mba Assignment
    • 749 Words
    • 3 Pages

    Mba Assignment

    Dean Hammond, as a general manager of the company ,our objective is how to provide an ever expanding list of satisfied customers with exactly the right product, at the right time, and at a competitive price .…

    • 749 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Erp Solutions for Automotive Industry
    • 4357 Words
    • 18 Pages

    Erp Solutions for Automotive Industry

    The automobile industry comprises of designing, developing, manufacturing, marketing and selling of motor vehicles. It can be classified as one of the world's most important economic sectors. The automotive industry is inherently interesting - it is massive, competitive, challenging and is expected to undergo major restructuring in the near future due to globalization and decreasing oil reserves. This analysis focuses on the business processes followed…

    • 4357 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    MBA Assignment
    • 726 Words
    • 3 Pages

    MBA Assignment

    You are a director of Diamond Stars Group of companies which operating in various industries in Myanmar. The board of Directors, recently, have made acquisition on one medium sized company in Myanmar. Although that business had successes in the past, the reputation of the company drops slowly because of internal weaknesses. At the same time, competition among businesses is increased continuously and it is needed to prepare the company’s whole operations from every point of views. Your Chairman have now appointed you to be CEO of that company and assigned you and your selected team to analyze the needs of the organization and report back to him with both a proper report and presentation. Some current situations of the company are as follows:…

    • 726 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Mba Assignments
    • 2063 Words
    • 9 Pages

    Mba Assignments

    Answer: Definition: A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary. For many people, this is their first step into a management career.…

    • 2063 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    study on store choice behavior of consumers
    • 4169 Words
    • 17 Pages

    study on store choice behavior of consumers

    Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behavior for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context where the shopper does not have much variety in store format, the type of store is recognized by the kind of product the store deals in it or the location of store from the residence of consumer or many other factors. The study is an attempt to understand this behavior of the shopper. The shoppers are explored for the primary reasons for choosing a store. Store choice and patronage has been widely studied across the world. This phenomenon has gained significance in Indian markets with the introduction of larger and diverse retail formats by organized players. They are providing new experiences and options for shoppers. Both retailers and shoppers are currently in the evaluation phase with no clear verdict as to what may drive the choice of stores to shop in. Unfortunately, this has led to very high footfalls into stores but low conversions in terms of actual purchase, resulting in high cost of service and hence lower profitability for retailers. The hallmark of Indian retailing — the small shop with a high level of service — is holding shoppers back to traditional ways of shopping. To a large section of customers, the new formats are not perceived to add enough value, except for novelty. Even successful chains like Food World and Shopper 's Stop are holding back new expansions. The present paper is an attempt to understand store choice behavior of shopper. The primary motivation behind this study is to identify major drivers behind choice of stores for various shopping…

    • 4169 Words
    • 17 Pages
    Powerful Essays
    Read More

Related Topics